Remote B2B Paid Social Manager

Content Creators; Irvine, Northern (CA, KY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision plans

100% employer-paid plan for you

Mental health resources

Unlimited PTO

401(k) with 3% match

Annual bonus

Job summary

Directive Consulting is a leading B2B marketing agency seeking a Paid Strategist to own day-to-day client deliverables and develop high-performing Paid Social strategies for B2B clients across Technology, Industrial, and Services markets. You will manage LinkedIn campaigns, coordinate with stakeholders, and optimize budgets to maximize ROI, with travel approx.

once per year. The role emphasizes analytics, storytelling with data, and delivering measurable results for mid-market and enterprise

Qualifications

• 2+ years experience at a performance/digital marketing agency, supporting B2B clients
• Deep expertise in paid social advertising campaigns, especially LinkedIn Ads
• Familiar with LinkedIn ad units (conversation ads, document ads, CTV) and related tools
• Proficient in using platforms like LinkedIn Campaign Manager, Zoominfo, 6Sense
• Strong grasp of paid principles: keyword research, ad copy, bidding, optimization
• Ability to analyze campaign data with GA4, Excel, and other analytics tools
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy and tell stories with data
• Willingness to travel ~ once per year per client

Responsibilities

• Oversee and manage a collection of Social Media accounts
• Direct client communication and coordination with internal stakeholders
• Coordinate with vendors and partners on tasks, quality, and improvements
• Develop quarterly client strategies and budgets for paid media
• Understand client positioning and value propositions
• Ensure accurate lead routing within a CRM
• Drive personal productivity and utilization
• Collaborate with Associate Director to meet internal and client goals
• Execute and optimize LinkedIn advertising campaigns to maximize ROI
• Drive cross-sells, upsells and referrals via client relationships

Skills

Paid social advertising

LinkedIn Ads

Campaign management

Data analytics

Budget optimisation

Storytelling with data

Cross-sell/upsell

CRM lead routing

Conference/exec communication

Tools

LinkedIn Campaign Manager

Zoominfo

6Sense

Job description

Directive Consulting is a leading B2B marketing agency seeking a Paid Strategist to own day-to-day client deliverables and develop high-performing Paid Social strategies for B2B clients across Technology, Industrial, and Services markets. You will manage LinkedIn campaigns, coordinate with stakeholders, and optimize budgets to maximize ROI, with travel approx.

once per year. The role emphasizes analytics, storytelling with data, and delivering measurable results for mid-market and enterprise