Remote Paid Social Strategist – B2B Growth

Directive; Irvine (CA); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Unlimited PTO

Annual bonus based on tenure

Remote-first with Irvine office option

Job summary

Directive Consulting, a leading B2B marketing agency, seeks a Paid Strategist to own day-to-day client deliverables and craft paid social strategies for B2B clients spanning Technology, Industrial, and Services sectors.

You will work closely with clients and internal teams to optimize campaigns, build quarterly strategies, and drive ROI across LinkedIn platforms and related tools. This remote-first role offers opportunities to visit Irvine offices and collaborate globally.

Qualifications

• 2+ years experience at a performance/digital marketing agency supporting B2B clients.
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of LinkedIn ad units (conversation ads, document ads, CTV, etc.).
• Proficiency in using advertising platforms and tools (LinkedIn Campaign Manager, ZoomInfo, 6Sense).
• Ability to analyze campaign data and make data-driven decisions to optimize performance.
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts.
• Ability to translate strategy into client outcomes with data storytelling.

Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or partners to align tasks and quality.
• Build strategies for clients each quarter.
• Manage budgets for paid media campaigns.
• Understand client positioning and value propositions.
• Ensure lead routing accuracy within CRM.
• Drive personal productivity and utilization.
• Collaborate with Associate Director to meet goals.
• Understand Programmatic campaigns' value.
• Drive cross-sells, upsells and referrals via client relationships.
• Execute and optimize LinkedIn ads, including copywriting and targeting.

Skills

LinkedIn Ads

Campaign optimization

Data analysis

Client communications

Strategic storytelling with data

Cross-sell capabilities

Tools

LinkedIn Campaign Manager

ZoomInfo

6sense

GA4

Excel

Job description

Directive Consulting, a leading B2B marketing agency, seeks a Paid Strategist to own day-to-day client deliverables and craft paid social strategies for B2B clients spanning Technology, Industrial, and Services sectors.

You will work closely with clients and internal teams to optimize campaigns, build quarterly strategies, and drive ROI across LinkedIn platforms and related tools. This remote-first role offers opportunities to visit Irvine offices and collaborate globally.