Senior B2B Paid Media & ABM Strategist

Terryberry; Grand Rapids (MI); On-site; USD 110,000 - 170,000; Full time

Job summary

Terryberry is seeking a data-driven Paid Media & ABM Specialist to own execution of customer acquisition campaigns across our B2B pipeline. You will manage and optimize Terryberry's budget across paid search, paid social, and other paid media channels, partnering with our Demand Gen Manager to drive targeted ABM strategies and hit efficiency benchmarks.

You will oversee multi-channel media buying on Google, Microsoft Ads, OpenAI Ads, and LinkedIn, and work with vendors while ensuring robust lead

Qualifications

• 7+ years of B2B SaaS paid media experience.
• Hands-on mastery of Google Ads, Microsoft Ads, LinkedIn ads.
• Familiarity with ABM tooling and intent platforms.
• Strong GA4 and Salesforce proficiency.
• Ability to translate data into actionable insights.
• Experience piloting new B2B channels (e.g., Reddit).
• Excellent cross-functional communication.

Responsibilities

• Own ABM budget execution and target account campaigns.
• Manage spend across Google Ads, Microsoft Ads, OpenAI Ads, and LinkedIn.
• Oversee vendor programs and optimize for MQL cost.
• Run A/B tests on ads and landing pages.
• Produce rapid landing pages and ad copy using AI tools.
• Align organic LinkedIn with paid campaigns.
• Maintain tracking pixels and UTM governance.
• Achieve ROAS, CPL, CPM targets.

Skills

ABM strategy

Campaign optimization

Multi-channel advertising

Data analysis

Communication & collaboration

Project management

Testing mindset

Strategic thinking

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Microsoft Ads

LinkedIn Campaign Manager

GA4 / Analytics

Salesforce

HubSpot

ABM platforms (N.Rich, 6sense, Demandbase)

Job description

Terryberry is seeking a data-driven Paid Media & ABM Specialist to own execution of customer acquisition campaigns across our B2B pipeline. You will manage and optimize Terryberry's budget across paid search, paid social, and other paid media channels, partnering with our Demand Gen Manager to drive targeted ABM strategies and hit efficiency benchmarks.

You will oversee multi-channel media buying on Google, Microsoft Ads, OpenAI Ads, and LinkedIn, and work with vendors while ensuring robust lead