Senior B2B Growth Strategy & Media Lead

twentysix; El Segundo (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

twentysix is seeking a seasoned B2B Media Strategy & Execution professional in California to design and lead multi-channel campaigns across Paid Search, Paid Social, and Programmatic. You will align media with ABM goals, optimize budgets, and drive full-funnel ROI while collaborating with creative and client services to tell stories that move opportunities through the pipeline.

We value experience connecting CRM/MAP platforms (Salesforce, HubSpot, Marketo) with media activation, and using

Qualifications

• 6-8 years of hands-on experience planning, activating, and optimizing multi-channel B2B campaigns across Paid Search, Paid Social, and Programmatic.
• Connect full-funnel media strategies to pipeline acceleration, sales velocity, and ROI.
• Working knowledge of GA4 and Adobe Analytics; tagging with GTM or equivalent.
• Hands-on configuration and reporting in CRM/MAP systems (Salesforce, HubSpot, Marketo, Pardot).
• Familiarity with sales engagement tools (Outreach, Salesloft) and sales intelligence (ZoomInfo, Apollo).
• Experience integrating martech/adtech/datat​ech to create go-to-market systems.

Responsibilities

• Lead cross-channel media strategy across Paid Search, Paid Social, Programmatic, SEO, content syndication, and PR.
• Collaborate with creative teams to align messaging with B2B buyer journeys and personas.
• Drive measurement planning using ABM platforms (Demandbase, 6sense) and intent data.
• Partner with Client Services to translate insights into actionable next steps.

Skills

B2B media strategy

Cross-channel media

ABM & intent data

Analytics & optimization

CRM/MAP integration

Storytelling & client reviews

Leadership & mentoring

Tools

GA4

Adobe Analytics

Google Tag Manager

The Trade Desk

DV360

LinkedIn Ads

Google Ads

Meta Ads

SEMrush

Ahrefs

Demandbase

6sense

Job description

twentysix is seeking a seasoned B2B Media Strategy & Execution professional in California to design and lead multi-channel campaigns across Paid Search, Paid Social, and Programmatic. You will align media with ABM goals, optimize budgets, and drive full-funnel ROI while collaborating with creative and client services to tell stories that move opportunities through the pipeline.

We value experience connecting CRM/MAP platforms (Salesforce, HubSpot, Marketo) with media activation, and using