Senior B2B Growth Marketing Manager (ABM & AI)

Becker's School Supplies; Florida; Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Job summary

Becker’s is seeking a senior B2B Growth Marketing Manager to lead integrated growth ABM campaigns from planning through launch, optimization, and measurement. You’ll own the campaign lifecycle and align programs with demand generation, sales enablement, and account expansion.

The ideal candidate combines strategic thinking with hands-on execution, excels at analyzing performance data, guiding content, and collaborating across teams to drive customer acquisition and retention using AI-driven

Qualifications

• 8+ years of progressive experience in B2B marketing, growth marketing, demand generation, campaign management, or integrated marketing.
• Experience owning campaigns from strategy and planning through execution, launch, measurement, and optimization.
• Strong understanding of B2B customer journeys, segmentation, lead generation, customer expansion, customer reactivation, nurture flows, and sales enablement needs.
• Working knowledge of marketing automation, email marketing, CRM, database marketing, web analytics, SEO, landing page optimization, reporting tools, and campaign performance measurement.
• Analytical mindset with ability to interpret performance data and drive practical improvements.

Responsibilities

• Lead integrated B2B growth campaigns from strategy through optimization.
• Develop customer acquisition, reactivation, and account expansion campaigns.
• Leverage AI tools for planning, insights, content, testing, QA, and analysis.
• Manage campaign execution, timelines, approvals, and QA to ensure brand alignment.
• Drive demand generation and conversion across digital channels and landing pages.
• Partner with sales, ecommerce, customer service to support revenue growth.
• Analyze performance and identify opportunities, mitigate risks.
• Improve marketing processes, testing strategies, segmentation, and reporting.

Skills

B2B marketing

Growth marketing

Demand generation

Campaign management

Integrated marketing

ABM campaigns

Analytics

Sales enablement

Education

Bachelor’s degree in marketing, business, communications

Advanced degree or certifications preferred

Tools

Marketing automation

CRM

Web analytics

SEO

Google Analytics

Job description

Becker’s is seeking a senior B2B Growth Marketing Manager to lead integrated growth ABM campaigns from planning through launch, optimization, and measurement. You’ll own the campaign lifecycle and align programs with demand generation, sales enablement, and account expansion.

The ideal candidate combines strategic thinking with hands-on execution, excels at analyzing performance data, guiding content, and collaborating across teams to drive customer acquisition and retention using AI-driven