Senior Campaign Insights & Optimization Lead

Alliance Data Systems, Inc.; United States; Hybrid; USD 90,000 - 181,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

Paid holidays

Flexible PTO

Parental leave

Annual incentive bonus

Stock purchase plan

Job summary

Bread Financial is seeking a Senior - Campaign Measurement & Optimization to drive actionable insights and performance improvements for marketing campaigns. The role emphasizes autonomous project leadership, mentorship, and deep analysis of customer behavior and profitability metrics.

Essential functions include designing campaign strategies, maintaining partner relationships, and delivering on-time initiatives while extracting data-driven recommendations.

Qualifications

• Bachelor’s Degree in Statistics, Mathematics, CS, IS, Economics, Finance, Marketing, or Business or equivalent.
• 5–8 years of experience in marketing performance analysis essential.
• Experience with SQL, SAS, APT Test & Learn and Customer Behavioral Research required.

Responsibilities

• Design and implement marketing campaign strategies with measurable improvements in engagement and ROI.
• Establish and maintain strong relationships with Brand Partners; monitor partner satisfaction and collaboration.
• Manage project requirements and timelines to ensure on-time delivery of marketing initiatives.
• Extract and analyze data to provide recommendations influencing business decisions with quantifiable outcomes.

Skills

Data mining

Marketing analytics

Finance

SQL

SAS

Microsoft Office

Statistics

Education

Bachelor's Degree

Tools

SQL

SAS

Databricks

APTT

Job description

Bread Financial is seeking a Senior - Campaign Measurement & Optimization to drive actionable insights and performance improvements for marketing campaigns. The role emphasizes autonomous project leadership, mentorship, and deep analysis of customer behavior and profitability metrics.

Essential functions include designing campaign strategies, maintaining partner relationships, and delivering on-time initiatives while extracting data-driven recommendations.