Senior B2B Lifecycle Marketing Architect – Remote

Provenir Inc; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health and wellness plans

Paid time off

Remote-friendly opportunities

Maternity/paternity leave

Job summary

Provenir Inc. is seeking a Marketing Lifecycle Manager to drive data-driven, full-funnel lifecycle programs across long B2B buying journeys.

You'll own the marketing automation ecosystem (Salesforce/Pardot), build segmentation, personalised campaigns, and ensure pipeline progression and revenue growth across regions and accounts.

Collaborate with Growth, RevOps and Field Marketing to connect campaigns, maintain compliance, and optimize performance through experiments and analytics.

Qualifications

• Extensive experience in email marketing and lifecycle marketing in B2B environments.
• Proven expertise in Salesforce and Pardot, with hands-on campaign execution.
• Strong segmentation and personalised campaign design capabilities.
• Experience designing multi-touch nurture journeys for long sales cycles.
• Proven ability to run A/B tests and optimise programs.
• Strong analytical skills with revenue-focused mindset.

Responsibilities

• Design end-to-end lifecycle marketing strategies across stages from prospect to customer.
• Own the strategy and execution of email programs across the full funnel.
• Build and manage automated nurture journeys tailored by lifecycle stage and region.
• Develop personalised communications to increase engagement and conversions.
• Ensure deliverability, compliance and performance optimization.
• Track campaign performance and provide actionable insights to growth strategies.
• Lead cross-channel collaboration with Growth, RevOps and Field Marketing.

Skills

Email marketing & lifecycle marketing

Salesforce & Pardot

Audience segmentation

Nurture journeys design

A/B testing

Analytics & insights

Revenue-focused marketing

Cross-channel campaigns

Tools

Salesforce

Pardot

Job description

Provenir Inc. is seeking a Marketing Lifecycle Manager to drive data-driven, full-funnel lifecycle programs across long B2B buying journeys.

You'll own the marketing automation ecosystem (Salesforce/Pardot), build segmentation, personalised campaigns, and ensure pipeline progression and revenue growth across regions and accounts.

Collaborate with Growth, RevOps and Field Marketing to connect campaigns, maintain compliance, and optimize performance through experiments and analytics.