Lifecycle Marketing Architect — B2B SaaS, NYC Hybrid

Abacum; New York (NY); Hybrid; USD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Equity package

Generous vacation policy

Medical Insurance

L&D budget

Meditopia access

Language courses

Zusammenfassung

Abacum, a leading business planning solution headquartered in New York, seeks a lifecycle marketing leader to own the end-to-end path from first interest to sales conversation. You will design nurture tracks, segmentation, and scoring, and you will own the numbers showing program impact.

We value hands-on marketers who can build HubSpot flows, analyze data, and drive conversion across the lifecycle. This role is hybrid in NYC with equity and strong benefits.

Qualifikationen

• Lifecycle marketing strategy and execution in a seed to Series B B2B company.
• Analytics-focused marketer with a strong data model understanding.
• Five to six years building HubSpot flows hands-on.
• Desire to own the full lifecycle surface, not just a slice.
• Measured by stage-to-stage conversion and pipeline contribution.
• Handoff optimized with sales alignment.
• Based in New York and comfortable with hybrid work.

Aufgaben

• Own lifecycle programs from first interest to sales conversation.
• Design nurture tracks matching evaluation stage.
• Define lead readiness and routing to sales.
• Link account engagement signals to follow-up programs.
• Manage marketing automation stack, flows, lists and hygiene.
• Report on conversion between lifecycle stages and pipeline impact.
• Continuously test offers, timing, and audience cuts.

Kenntnisse

Lifecycle marketing

Marketing ops

HubSpot

Data analytics

Sales handoff

SQL

Conversion optimization

Tools

HubSpot

SQL

Jobbeschreibung

Abacum, a leading business planning solution headquartered in New York, seeks a lifecycle marketing leader to own the end-to-end path from first interest to sales conversation. You will design nurture tracks, segmentation, and scoring, and you will own the numbers showing program impact.

We value hands-on marketers who can build HubSpot flows, analyze data, and drive conversion across the lifecycle. This role is hybrid in NYC with equity and strong benefits.