Senior Marketing Lifecycle Manager

Provenir Inc; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health and wellness plans

Paid time off

Remote-friendly opportunities

Maternity/paternity leave

Job summary

Provenir Inc. is seeking a Marketing Lifecycle Manager to drive data-driven, full-funnel lifecycle programs across long B2B buying journeys.

You'll own the marketing automation ecosystem (Salesforce/Pardot), build segmentation, personalised campaigns, and ensure pipeline progression and revenue growth across regions and accounts.

Collaborate with Growth, RevOps and Field Marketing to connect campaigns, maintain compliance, and optimize performance through experiments and analytics.

Qualifications

• Extensive experience in email marketing and lifecycle marketing in B2B environments.
• Proven expertise in Salesforce and Pardot, with hands-on campaign execution.
• Strong segmentation and personalised campaign design capabilities.
• Experience designing multi-touch nurture journeys for long sales cycles.
• Proven ability to run A/B tests and optimise programs.
• Strong analytical skills with revenue-focused mindset.

Responsibilities

• Design end-to-end lifecycle marketing strategies across stages from prospect to customer.
• Own the strategy and execution of email programs across the full funnel.
• Build and manage automated nurture journeys tailored by lifecycle stage and region.
• Develop personalised communications to increase engagement and conversions.
• Ensure deliverability, compliance and performance optimization.
• Track campaign performance and provide actionable insights to growth strategies.
• Lead cross-channel collaboration with Growth, RevOps and Field Marketing.

Skills

Email marketing & lifecycle marketing

Salesforce & Pardot

Audience segmentation

Nurture journeys design

A/B testing

Analytics & insights

Revenue-focused marketing

Cross-channel campaigns

Tools

Salesforce

Pardot

Job description

Who We Are

Provenir is the unified Decision Intelligence Platform that gives enterprises full control over end- to-end customer decisioning — to manage risk, drive growth, and transform business outcomes. By consolidating data, AI models, intelligence, agents and governance into a single decisioning environment, Provenir empowers business teams to configure and evolve strategy directly, while maintaining enterprise-grade reliability and regulatory compliance. Trusted by 120+ institutions in 60+ countries, Provenir processes over 4 billion decisions annually — turning architectural coherence into sustained risk performance and measurable value. Ready to solve meaningful challenges, work with enterprise customers, and help shape the future of AI-powered decisioning? Join us.

We are seeking an experienced Marketing Lifecycle Manager to play a central role in our transition to a full-funnel Growth Marketing model. This is a strategic and executional role, responsible for designing and delivering data-driven, multi-touch lifecycle programs that engage prospects and customers across long, complex buying journeys.

You will own the marketing automation ecosystem, leveraging Salesforce/Pardot to build sophisticated segmentation, personalised campaigns, and measurable lifecycle strategies that directly contribute to pipeline progression, revenue growth, and customer expansion. Working closely with the Head of Growth Marketing, Marketing RevOps, Field Marketing, and BDRs, you will ensure that all campaigns are connected, contextual, and aligned with regional and account-level strategies.

Responsibilities

1. Lifecycle Strategy and Campaign Development

• Design and implement end-to-end lifecycle marketing strategies across prospect nurturing, opportunity acceleration, customer onboarding, retention, and expansion

• Translate field marketing briefs into structured, multi-touch campaigns aligned with market-specific strategies and business priorities

• Build non-linear, multi-step engagement journeys that reflect complex B2B buying processes

2. Email Marketing and Marketing Automation

• Own the strategy, execution, and optimisation of email marketing programs across the full funnel

• Build and manage automated nurture journeys in Salesforce/Pardot, tailored by lifecycle stage, role/persona, industry and region, engagement signals

• Develop personalised, behaviour-driven communications to increase engagement and conversion quality

• Ensure best practices in deliverability, compliance, and performance optimisation

3. Segmentation, Personalization and Audience Analytics

• Define and maintain advanced segmentation frameworks across the database

• Leverage behavioural, firmographic, and engagement data to:

4. Performance Measurement and Reporting

• Own campaign performance tracking and reporting within Salesforce/Pardot

• Develop and maintain lifecycle reporting frameworks reflecting the complexity of the sales cycles and the contribution of leads to accounts’ conversion

• Provide actionable insights to optimise campaigns and inform broader growth strategies

5. Experimentation and Optimization

• Lead a structured A/B testing programme across:

• Apply a test-and-learn approach to continuously improve performance and drive compounding growth

6. Cross-channel Collaboration

• Work closely with:

7. Required Skills and Experience

• Extensive experience in email marketing and lifecycle marketing , ideally in B2B environments

• Proven expertise in Salesforce and Pardot , including:

• Strong experience in audience segmentation and personalised campaign execution

• Demonstrated ability to design and manage complex, multi-touch nurture journeys

• Proven experience with A/B testing and continuous optimisation frameworks

• Strong analytical skills, with the ability to translate data into actionable insights

• Focus on revenue impact

• Experience working across multiple digital channels within integrated campaigns

8. Desirable Skills and Experience

• Background in B2B enterprise SaaS, fintech, or similarly complex industries

• Experience managing long sales cycles with multiple stakeholders and decision-makers

• Familiarity with account-based marketing (ABM) strategies

• Experience working across international markets and multi-language campaigns

• Understanding of multi-touch attribution and revenue-focused marketing metrics

Our employees are our top priority; we offer comprehensive health and wellness plans. You will enjoy paid time off and company holidays, flexible and remote-friendly opportunities, and maternity/paternity leave.

At Provenir, we recognize that diversity and inclusion make our teams stronger. We are committed to equal employment opportunity and welcome everyone regardless of race, colour, ancestry, religion, national origin, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, citizenship, or veteran status or medical condition. We encourage people from all backgrounds to apply.