Senior B2B Lead Generation Media Buyer

MarketinGO; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

MarketinGO is seeking a senior B2B performance media lead to drive qualified pipeline for US and UK clients. You will own channel strategy, execution, and close collaboration with sales to ensure measurable outcomes.

You will plan and optimize campaigns across Google, LinkedIn, and Microsoft Ads, build scalable B2B funnels, and ensure accurate tracking with GA4/GTMs and offline conversions. Fluency in English and strong client communication are essential.

Qualifications

• 5+ years in B2B performance media.
• Agency experience preferred.
• Deep skill in Google and LinkedIn; familiarity with Microsoft Ads.
• Strong command of offline conversions, lead routing, and sales collaboration.
• Fluent English and strong client communication.

Responsibilities

• Plan and run Google Search, Performance Max for lead gen, Microsoft Ads, and LinkedIn across awareness to retargeting.
• Build B2B funnels that progress click → MQL → SQL → meeting → revenue with cost control at each stage.
• Structure accounts for scale across regions and products; maintain naming and UTM hygiene tight.
• Tracking: GA4 and GTM, Enhanced Conversions, UET, CRM or Zapier based offline conversions; define events and imports to measure SQLs and meetings.
• Optimization rhythm: intent coverage, query mapping, audience layers, manual bidding where needed, creative and offer testing, negative term hygiene.
• Work with designers and copywriters on value propositions, proof assets, and landing page improvements.
• Report to business outcomes: CPL to SQL rate, cost per SQL, cost per meeting, payback windows.

Skills

B2B performance media

Google Ads

LinkedIn Ads

Microsoft Ads

GA4 & GTM

Offline conversions

Lead routing

Sales collaboration

English fluency

Tools

GA4

GTM

CRM integration

Job description

You will lead B2B acquisition for US and UK clients. Your mandate is qualified pipeline, not impressions. You will own channel strategy, execution, and clear handshakes with sales.

About MarketinGO

MarketinGO specializes in high-ticket B2B lead generation and DTC e-commerce growth through orchestrated paid media campaigns. We focus on clear business outcomes, rigorous tracking, and sustainable client growth across Google, Meta, LinkedIn, and Microsoft Ads.

Responsibilities

• Plan and run Google Search, Performance Max for lead gen, Microsoft Ads, and LinkedIn across awareness to retargeting.
• Build B2B funnels that progress click → MQL → SQL → meeting → revenue, with cost control at each stage.
• Structure accounts for scale across regions and products. Keep naming and UTM hygiene tight.
• Tracking: GA4 and GTM, Enhanced Conversions, UET, CRM or Zapier based offline conversions. Define events and imports to measure SQLs and meetings.
• Optimization rhythm: intent coverage, query mapping, audience layers, manual bidding where needed, creative and offer testing, negative term hygiene.
• Work with designers and copywriters on value propositions, proof assets, and landing page improvements.
• Report to business outcomes: CPL to SQL rate, cost per SQL, cost per meeting, payback windows.

Requirements

• 5+ years in B2B performance media, agency experience preferred.
• Deep skill in Google + LinkedIn and familiarity with Microsoft Ads for B2B.
• Strong command of offline conversion imports, lead routing, attribution sanity checks, and sales collaboration.
• Fluent English, strong client communication skills, excellent attention to detail.

Why Join

Senior-only team, strategy ownership, stable pipeline of US/UK B2B accounts.