Paid Media Specialist (B2B)

My Amazon Guy; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Unlimited FREE access to MAG School courses

Opportunities for professional development

Competitive salary base

Job summary

A thriving digital marketing agency in the United States is seeking a strategic Paid Media Specialist (B2B) to drive demand generation through performance marketing. The ideal candidate should have at least 3 years of experience in B2B lead generation and expertise in Google Ads and Meta advertising. Responsibilities include optimizing campaigns and managing a team of media buyers. This full-time position offers a competitive salary and a permanent work-from-home setup.

Qualifications

• 3+ years in performance marketing with a strong B2B lead generation focus.
• Deep expertise in Google Ads and Meta Ads (TikTok is a plus).
• Strong understanding of CRO, landing page optimization, and A/B testing.

Responsibilities

• Design, execute, and optimize B2B performance marketing campaigns.
• Own full-funnel strategy: awareness, consideration, conversion, and retargeting.
• Analyze campaign performance using GA4 and ad platform data.

Skills

Google Ads

Meta (Facebook & Instagram) Ads

B2B lead generation

CRO

Data analysis

A/B testing

Job description

We are seeking a strategic and results‑driven Paid Media Specialist (B2B) to lead and scale our paid acquisition and demand generation efforts. This role is responsible for driving qualified leads, pipeline growth, and revenue through data‑backed performance marketing strategies.

The ideal candidate is highly fluent in Google Ads and Meta (Facebook & Instagram) advertising, with a strong understanding of B2B funnels, attribution, and lifecycle marketing. TikTok experience is a plus. This role sits under the Marketing Department and works closely with Sales, Content, Creative, and CRO teams to ensure consistent, scalable growth.

About My Amazon Guy

My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind.

Key Responsibilities

• Performance & Demand Generation
• Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution
• Own full‑funnel strategy: awareness, consideration, conversion, and retargeting
• Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency
• Leverage attribution models and performance data to guide decisions and forecasting
• Analytics & Optimization
• Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards
• Continuously test and optimize creatives, audiences, offers, and landing pages
• Partner with CRO to improve conversion rates across forms, landing pages, and lead flows
• Develop and validate hypotheses through structured A/B testing
• Collaborate with creative and content teams to develop high‑performing B2B ad creatives and copy
• Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals
• Guide creative testing frameworks and scaling strategies
• Team Leadership & Operations
• Manage and mentor media buyers and performance marketers
• Support recruitment, onboarding, training, and skill development
• Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen
• Ensure smooth cross‑functional collaboration with Sales, RevOps, and Marketing stakeholders
• Stay ahead of B2B performance marketing trends, platform updates, and best practices
• Maintain active certifications on Google Ads and Meta platforms
• Explore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable

Requirements

• 3+ years in performance marketing with a strong B2B lead generation focus
• Deep expertise in Google Ads and Meta Ads (TikTok is a plus)
• Proven experience managing full‑funnel B2B campaigns tied to pipeline and revenue
• Strong understanding of CRO, landing page optimization, and A/B testing
• Experience working with CRM systems and marketing attribution
• Proven leadership experience managing and developing teams
• Data‑driven mindset with strong analytical and optimization skills
• Excellent communication, organization, and stakeholder management skills
• A dual‑monitor setup is required (at least 8GB of RAM)
• Must have at least 25 MBPS internet speed
• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent WFH setup
• Unlimited FREE access to MAG School courses and SOP Library!
• Work schedule is in EST (Monday‑Friday only)
• Opportunities for professional development and career advancement