Freelance B2B Paid Media Specialist (Google Ads & LinkedIn Ads)

Compound Growth Marketing; Boston (MA); On-site; USD 103,320 - 172,200; Part time

Benefits offered by this job

Flexible workload and schedule

High level of ownership

Collaborative team environment

Job summary

A B2B marketing agency is seeking a Freelance Paid Media Specialist to manage campaigns on Google Ads and LinkedIn. The ideal candidate has 5-10+ years of B2B demand generation experience. This remote contract role offers flexibility and autonomy, working closely with high-growth SaaS companies to deliver effective media strategies.

Qualifications

• 5-10+ years of paid media experience with a strong focus on B2B demand generation.
• Expertise in Google Ads, Meta Ads, and LinkedIn Ads.
• Strong analytical skills; comfortable working with data.

Responsibilities

• Develop channel-specific paid media strategies tailored to client goals.
• Own end-to-end campaign setup in Google Ads, Meta, and LinkedIn.
• Monitor campaign pacing and performance daily to ensure KPIs are met.

Skills

Paid Media Strategy

Google Ads

LinkedIn Ads

Data Analysis

Client Communication

Tools

Google Analytics

HubSpot

Salesforce

Job description

Freelance B2B Paid Media Specialist (Google Ads & LinkedIn Ads)

We’re a B2B demand generation agency that partners with high‑growth SaaS and tech companies to build and scale predictable pipeline. We’re looking for a freelance Paid Media Specialist with deep experience in Paid Search (Google Ads, Bing) and Paid Social (LinkedIn Ads, Meta, Reddit) to support a growing portfolio of B2B clients.

This is a remote, contract‑based role. The ideal candidate has 5‑10+ years of hands‑on experience managing paid media for B2B companies, with strong skills across strategy, activation, account management, optimization, and reporting.

Key Responsibilities

Strategy & Planning

• Develop channel‑specific paid media strategies tailored to client goals (e.g., lead generation, pipeline acceleration, brand awareness)
• Build and present media plans with clear targeting, budget allocation, and channel mix recommendations
• Provide audience segmentation and targeting strategies based on ICPs, funnel stages, and offer types

Campaign Activation & Execution

• Own end‑to‑end campaign setup in Google Ads, Meta, and LinkedIn Campaign Manager (build campaigns, ad groups, creatives, tracking)
• Develop A/B testing plans and implement experimentation across creatives, offers, audiences, and bidding strategies
• Ensure proper tracking and attribution using UTM parameters and platform pixels, working with internal and client teams as needed

Account Management & Optimization

• Monitor campaign pacing and performance daily/weekly to ensure delivery against KPIs
• Proactively surface insights and optimization opportunities based on performance trends and client feedback
• Conduct keyword research, competitive analysis, and audience refinement to improve campaign results
• Adjust targeting, creative, and bidding strategies to maximize ROI

Reporting & Communication

• Create regular performance reports with clear insights, trends, and recommended next steps
• Collaborate with internal teams (creative, GTM strategy, analytics) to align media strategy with broader demand generation goals

Join client calls to present results, discuss strategy, and provide POVs on evolving media plans.

Requirements

• 5‑10+ years of paid media experience with a strong focus on B2B demand generation
• Expertise in Google Ads (Search, Display, YouTube), Meta Ads and LinkedIn Ads (Lead Gen Forms, Sponsored Content, Conversation Ads); experience with programmatic and Reddit is a plus
• Strong analytical skills; comfortable working in spreadsheets and using data to inform decisions
• Familiarity with tools like Google Analytics, HubSpot, Salesforce, Segment, or other B2B martech a plus
• Strong communication and presentation skills—able to explain complex performance trends in a clear, client‑facing way
• Comfortable working independently and collaboratively in a remote, fast‑paced environment
• Availability during East Coast U.S. working hours

Benefits

• The opportunity to work with some of the most exciting names in B2B SaaS
• A collaborative team that values strategic thinking, experimentation, and performance
• Flexibility in workload and schedule, with a high level of ownership and autonomy

Seniority level

Mid‑Senior level

Employment type

Contract

Job function

Marketing

Industries

IT Services and IT Consulting