Senior eCommerce Media Buyer

MarketinGO; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

MarketinGO is seeking a senior DTC media buyer to scale profitable growth across Meta and Google ads for direct-to-consumer and B2B campaigns. You will own media buying strategy, feed/catalog optimization, and analytics while collaborating with creative to refresh assets and maximize ROAS.

With 5+ years in DTC media buying and expert use of first-party data, you will drive efficient spend, frequent testing, and clear client communication to deliver measurable growth and healthy cohort

Qualifications

• 5+ years in DTC media buying with Meta + Google at meaningful spend levels.
• Strong feed and catalog expertise, PMax control patterns, and constructive use of first-party data.
• Cohort literacy: read MER and NC ROAS correctly, not just last-click ROAS.
• Fluent English with strong client communication and attention to detail.

Responsibilities

• Plan and run Meta Ads and Google Ads for DTC, balancing prospecting and remarketing with CPA control.
• Manage Google Shopping and PMax: feed setup, labels, product groups, and brand vs non-brand control.
• Lead Meta catalog and advantage shopping, testing creatives, ladders, and audience exclusions.
• Perform GA4 ecommerce tracking, cohort readouts, MER/ROAS, and payback window analysis.
• Plan promotions calendars, optimize landing flows, boost AOV, and prioritize SKUs by margin.
• Collaborate with creative teams on hooks, angles, and asset refresh cadence.

Skills

DTC media buying

Client communication

Attention to detail

Tools

Meta Ads

Google Ads

GA4

Job description

You will scale DTC revenue across Meta and Google. Your scorecard is profitable growth with clean cohort health and stable ROAS.

About MarketinGO

MarketinGO specializes in high-ticket B2B lead generation and DTC e-commerce growth through orchestrated paid media campaigns. We focus on clear business outcomes, rigorous tracking, and sustainable client growth across Google, Meta, LinkedIn, and Microsoft Ads.

Responsibilities

• Plan and run Meta Ads and Google Ads for DTC. Balance prospecting and remarketing with healthy frequency and CPA control.
• Google Shopping and PMax: feed setup, attributes and labels, product group strategy, query matching, brand vs non-brand control.
• Meta: catalog and advantage shopping, creative concept testing, offer ladders, audience construction with exclusions and LTV-friendly caps.
• Analytics: GA4 ecommerce tracking, product and margin labels, cohort readouts for MER, ROAS, NC ROAS, and payback windows.
• Promotions calendar planning, landing flow checks, AOV levers, and SKU prioritization by inventory and margin.
• Collaborate with creative on hooks, angles, and asset refresh cadence.

Requirements

• 5+ years in DTC media buying with Meta + Google at meaningful spend levels.
• Strong feed and catalog expertise, PMax control patterns, and constructive use of first-party data.
• Cohort literacy: read MER and NC ROAS correctly, not just last-click ROAS.
• Fluent English, strong client communication skills, excellent attention to detail.

Why Join

Own strategy for brands that want profitable scale, clear targets, and fast test cycles.