Senior Ad Specialist (Google Ads, Meta Ads, LinkedIn Ads)

Remote Jobs; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working with UK time zone

Job summary

Solvi Digital, a UK-based B2B digital marketing agency, seeks a senior, self-sufficient paid media specialist based in South Africa to own Google Ads and Meta Ads for our UK client portfolio.

You will craft long-term strategies, manage budgets, optimize campaigns, and work with the design team on landing pages, while delivering insight-led reports and leveraging Claude for data-driven recommendations.

Qualifications

• 5+ years hands-on paid media management — Google Ads essential; Meta and LinkedIn ads required.
• Proven track record in UK-based B2B lead generation campaigns.
• Solid cold email experience including setup and deliverability monitoring.
• Experience with Instantly or comparable outreach platform.
• Ability to develop cold email strategy at scale with personalized angles.
• Strong reporting skills and data-driven recommendations.

Responsibilities

• Plan, build, and manage B2B lead gen campaigns across Google Ads, Meta, and LinkedIn for UK clients.
• Own full campaign strategy: keyword research, audience targeting, ad copy, bids, optimization.
• Build Meta funnels with Instant Form campaigns focused on lead quality over volume.
• Advise clients on approach given budget; provide consulting beyond execution.
• Collaborate with design on landing page positioning and offer structure.
• Set up automated lead notifications via Zapier or Make.
• Produce insight-led reports; translate data into strategy using Claude and other tools.
• Manage a small number of LinkedIn and Meta accounts.
• Monitor campaigns daily and act quickly when issues arise.

Skills

Google Ads

Meta Ads

LinkedIn Ads

B2B lead generation

Cold email strategy

Instnatly usage

Strategic thinking

Communication

Data-driven reporting

Tools

Zapier

Make

Claude AI

Instantly

Job description

Solvi Digital is a UK-based B2B digital marketing agency specialising in the industrial and manufacturing sectors. We help niche businesses generate consistent, high-quality leads through paid media and targeted outreach.

We're growing and looking for a senior, self-sufficient specialist based in South Africa to own both our Google Ads and Meta Ads operations across a portfolio of UK clients. This is a role for someone who brings genuine strategic thinking, not just execution - someone who can pick up a complex B2B brief quickly and get to work.

Tasks

• Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for a portfolio of UK industrial and manufacturing clients
• Own full campaign strategy — keyword research, audience targeting, ad copy, bid management, and ongoing optimisation
• Build Meta funnels including Instant Form campaigns specifically optimised for lead quality over volume
• Advise clients and internal team on the best campaign approach for any given budget — consulting, not just executing
• Work closely with our in-house design team to brief landing page positioning and offer structure; you don't build pages but you know what good looks like
• Set up automated lead notification workflows via Zapier or Make from form submissions to client
• Produce clear, insight-led reports using Claude and other tools - data translated into strategy, not just numbers on a page
• Manage a small number of LinkedIn Ads accounts alongside Meta
• Monitor campaigns daily, identify problems fast, and act without being prompted

Requirements

• 5+ years of hands-on paid media management experience — Google Ads is essential; Meta Ads and LinkedIn Ads required
• Proven track record running B2B lead generation campaigns, specifically for the UK market
• Some e-commerce campaign experience is a bonus, but B2B lead gen is the 90% focus
• Solid cold email experience including full infrastructure setup and management — domain health, mailbox warm-up, deliverability monitoring
• Hands-on experience using Instantly as an outreach platform (or comparable and willing to adapt fast)
• Ability to independently develop cold email strategy: value propositions, offer angles, personalization at scale, and list segmentation
• Strong cold email copywriting skills — persuasive, relevant, tailored to niche audiences
• Comfortable working with complex industrial and manufacturing clients; you pick up sector context quickly and don't need briefing on every concept
• Experience building automated lead notification workflows using Zapier or Make
• Confident using Claude or equivalent AI tools for reporting, analysis, and output
• Excellent reporting skills — you tell a clear story with data and make strategic recommendations
• Consultant mindset — you advise on the best approach given the brief and budget, not just execute instructions
• Strong communicator, highly self-managed, and reliable in a remote setup
• Based in South Africa

Benefits

• Fully remote role working with a specialist UK B2B agency
• Direct access to the senior team - no management layers or bureaucracy
• Varied client portfolio across industrial, manufacturing, and commercial sectors
• Consistent, long-term engagement with room to grow as the agency grows
• Flexible working with UK time zone alignment where needed