Senior Media Buyer

HireMinds; Edison (NJ); On-site; USD 80,000 - 110,000; Full time

Job summary

HireMinds is seeking a Senior Google Ads Media Buyer / Senior SEM Manager located in Edison, New Jersey. In this hands-on role, you'll lead customer acquisition campaigns, optimizing performance across Google Ads platforms while ensuring efficient CACs and high lead quality.

The ideal candidate has extensive experience managing substantial media budgets and a data-driven approach to enhance campaign strategies and outcomes.

Qualifications

• 5+ years managing Google Ads campaigns.
• Experience managing six-figure monthly media budgets.
• Strong background in lead generation performance marketing.

Responsibilities

• Build, launch, and optimize Google Ads campaigns at scale.
• Manage campaigns across Search, PMax, YouTube, Display, and Remarketing.
• Analyze campaign performance to uncover scaling opportunities.

Skills

Data-driven and analytical

Lead generation performance marketing

Bidding strategy optimization

Campaign performance analysis

Tools

Google Ads Editor

GA4

Google Tag Manager

Call tracking systems

Job description

The Role

We7re hiring a Senior Google Ads Media Buyer / Senior SEM Manager to lead large-scale customer acquisition campaigns focused on profitable lead generation.

This role is built for a highly analytical, performance-driven Google Ads expert who understands how to scale high-CAC campaigns while maintaining lead quality and acquisition efficiency.

Youll own day-to-day campaign strategy, execution, optimization, testing, and performance analysis across major Google Ads channels including Search, Performance Max, YouTube, Display, and Remarketing.

This is a hands-on role where success is measured by scalable growth, efficient CACs, attribution accuracy, and measurable revenue impact.

What Youll Do

• Build, launch, and optimize Google Ads campaigns at scale
• Manage campaigns across Search, PMax, YouTube, Display, and Remarketing
• Expand keyword coverage and optimize search terms
• Improve Quality Score, conversion rates, and overall funnel efficiency
• Optimize toward CPL, CAC, ROAS, and lead quality goals
• Scale budgets efficiently while maintaining profitability
• Test bidding strategies, audiences, landing pages, and creatives
• Partner with attribution and CRM teams to improve tracking accuracy
• Utilize offline conversion imports, call tracking, and CRM feedback loops
• Analyze campaign performance to uncover scaling opportunities

The Profile

Were looking for a highly technical, performance-oriented SEM operator with deep experience in direct-response lead generation.

Required Experience

• 5+ years managing Google Ads campaigns
• Experience managing six-figure monthly media budgets
• Strong background in lead generation performance marketing
• Deep understanding of:
  • Google Ads Editor
  • GA4
  • Google Tag Manager
  • call tracking systems
  • offline conversion imports
  • bidding strategy optimization

Ideal Candidate Traits

• Data-driven and analytical
• Comfortable operating in fast-scaling environments
• Obsessed with lead quality and acquisition efficiency
• Strong testing and optimization mindset
• Hands-on operator, not just strategist
• Understands complex attribution and sales funnels

Strong Plus Experience

• Insurance
• Legal
• Solar
• Automotive
• Medicare
• Financial lead generation