Senior B2B Events & Growth Marketing Lead

InStride; Arizona; Remote; USD 90,000 - 130,000; Full time

Job summary

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic growth channel. You will own the event strategy, ensure alignment with marketing and sales to drive pipeline, and connect events to integrated campaigns, content, and digital channels.

You will collaborate across Marketing, Sales, ABM, and external partners to optimize ROI, manage budgets, and deliver memorable experiences that move target accounts through the funnel.

Qualifications

• 5+ years of B2B marketing experience with events, campaigns, or ABM programs.
• Experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end.
• Experience with CRM, marketing automation, and ABM platforms to support targeting, activation, attribution, and measurement.

Responsibilities

• Translate business and go-to-market priorities into an event strategy that engages priority audiences and accounts.
• Activate content, email, digital, ABM, social, and other channels around events to maximize reach and conversion.
• Partner with Sales/BDR to identify priority accounts and generate meaningful meetings from event activity.
• Own end-to-end event execution including sponsorships, logistics, staffing, budgets, and on-site delivery.
• Define KPI, measure engagement and pipeline impact, and translate insights into future investment recommendations.

Skills

B2B marketing

Event management

ABM

Campaign integration

Tools

CRM

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic growth channel. You will own the event strategy, ensure alignment with marketing and sales to drive pipeline, and connect events to integrated campaigns, content, and digital channels.

You will collaborate across Marketing, Sales, ABM, and external partners to optimize ROI, manage budgets, and deliver memorable experiences that move target accounts through the funnel.