Senior B2B Email Marketing Leader — Growth & Revenue

01A; Palo Alto (CA); On-site; USD 111,000 - 246,000; Full time

Job summary

Navan is seeking a senior email and demand-gen leader based in San Francisco to own nurture, pipeline growth, and cross-sell initiatives. You’ll drive multi-quarter roadmaps, partner with Marketing Ops, and set creative standards for on-brand emails while ensuring deliverability and audience relevance across campaigns.

You’ll directly contribute to engagement, pipeline, and revenue by optimizing email programs, experimenting with messaging and formats, and mentoring cross-functional partners in

Qualifications

• 5+ years leading B2B SaaS email, demand generation, or growth programs with ownership of multi-quarter roadmaps and measurable pipeline or revenue impact.
• Hands-on Knak experience and fluency in segmentation, automation, tracking, and deliverability to review send setup.
• Strong creative and editorial judgment to improve messaging, concepts, and execution beyond the initial brief.
• Strategic, analytical thinking across audience growth, experimentation, and performance tied to business outcomes.
• Strong cross-functional influence and clear communication with leadership; ability to align stakeholders and mentor teammates.

Responsibilities

• Lead a multi-quarter roadmap for nurture, campaigns, newsletters, and follow-up journeys; partner with Demand Gen and Sales to connect growth goals to audiences, messages, offers, and next steps.
• Partner with Marketing Operations on the email calendar; own what goes out and when, ensuring relevance without overwhelming contacts.
• Align campaign owners on priorities and timing; push back constructively on requests that dilute audience experience.
• Set the creative bar for concepts, copy, and design; guide reviews and coach partners toward useful, distinctive emails.
• Build, QA, and optimize modular emails in Knak with personalization and reusable components; establish templates, workflows, and QA standards; Marketing Operations handles sending.
• Grow and protect reachable prospect database with acquisition, segmentation, automation, deployment, deliverability, consent, and suppression.
• Lead testing across audiences, offers, messages, formats, cadence, and timing; prioritize experiments by impact and learning value.
• Measure conversion, pipeline, opportunities, and revenue alongside engagement and deliverability; translate results into leadership recommendations.
• Partner with Lifecycle and Customer Marketing to develop adoption, cross-sell, and upsell programs as core email priorities.

Skills

Email marketing

Demand generation

Growth programs

Roadmap planning

Cross-functional leadership

Tools

Knak

Marketo

Salesforce

Job description

Navan is seeking a senior email and demand-gen leader based in San Francisco to own nurture, pipeline growth, and cross-sell initiatives. You’ll drive multi-quarter roadmaps, partner with Marketing Ops, and set creative standards for on-brand emails while ensuring deliverability and audience relevance across campaigns.

You’ll directly contribute to engagement, pipeline, and revenue by optimizing email programs, experimenting with messaging and formats, and mentoring cross-functional partners in