Senior B2B Demand Gen & Field Marketer - Sports Media

PlayOn Sports; Alpharetta (GA); Hybrid; USD 95,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental & Vision

401K plan with company match

Equity (stock options)

Open PTO

Hybrid/flexible work environment

Job summary

PlayOn Sports in Atlanta seeks a senior Field & Demand Generation Marketer to own lead generation, demand capture, and activation support for PlayOn’s Advertising and Brand Partnerships team. You’ll drive growth for MaxPreps and major events like the Flag Football Showdown and Game of the Week.

As a true full-stack B2B marketer, you will build automated outbound campaigns in Pardot/HubSpot, run LinkedIn pushes and ads, surface case studies, and coordinate on-site event activations and

Qualifications

• 5+ years of B2B field marketing, demand generation, or growth marketing experience.
• Hands-on proficiency with Pardot, HubSpot, or similar B2B platforms, plus Salesforce CRM.
• Ability to design outbound campaigns and nurture cadences.
• Experience with LinkedIn advertising and external PR coordination.

Responsibilities

• Design, launch, and optimize outbound email campaigns targeting brand decision-makers across key verticals.
• Manage lead lists, segments, and automation workflows in Pardot/HubSpot and Salesforce.
• Grow databases with enrichment tools and targeted outreach to hit monthly targets.
• Develop monthly outbound newsletters and 1:1 email sequences highlighting brand deals.
• Own LinkedIn strategy for demand generation and coordinate case studies and media kits.
• Coordinate on-site event logistics and sponsor activations for marquee events.

Skills

B2B marketing

Marketing automation

CRM (Salesforce/Pardot/HubSpot)

Outbound prospecting

LinkedIn marketing

Event coordination

Copywriting

Campaign design

Tools

Pardot

HubSpot

Salesforce

Job description

PlayOn Sports in Atlanta seeks a senior Field & Demand Generation Marketer to own lead generation, demand capture, and activation support for PlayOn’s Advertising and Brand Partnerships team. You’ll drive growth for MaxPreps and major events like the Flag Football Showdown and Game of the Week.

As a true full-stack B2B marketer, you will build automated outbound campaigns in Pardot/HubSpot, run LinkedIn pushes and ads, surface case studies, and coordinate on-site event activations and