Senior SaaS Demand Generation Lead

MICHELIN Connected Fleet; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

A leading SaaS company is seeking a Lead and Demand Generation Manager in Atlanta, Georgia. This role involves developing marketing strategies to increase market awareness and capture leads across multiple channels. The ideal candidate has a strong background in demand generation with 5-10 years of experience in B2B SaaS, excellent analytical and project management skills, and proficiency in tools like HubSpot and Google Analytics. This full-time position offers a unique opportunity to build out a growing demand generation strategy.

Qualifications

• Proven experience in managing the creation of marketing materials.
• Strong project management skills with superb attention to detail.
• Demonstrated analytical ability around program measurement and ROI.

Responsibilities

• Develop and execute comprehensive demand generation strategy to drive new leads.
• Manage and build the demand generation function at MCF.
• Plan, implement, and manage multi-channel integrated marketing campaigns.

Skills

Marketing Strategy Development

Lead Generation

Analytical Skills

Project Management

Communication Skills

Education

5-10 years of experience in demand generation with B2B SaaS organizations

Tools

HubSpot

Salesforce

Google Analytics

PowerBI

Job description

A leading SaaS company is seeking a Lead and Demand Generation Manager in Atlanta, Georgia. This role involves developing marketing strategies to increase market awareness and capture leads across multiple channels. The ideal candidate has a strong background in demand generation with 5-10 years of experience in B2B SaaS, excellent analytical and project management skills, and proficiency in tools like HubSpot and Google Analytics. This full-time position offers a unique opportunity to build out a growing demand generation strategy.