Senior Field & Demand Gen Marketer — Hybrid

PlayOn! Sports; Alpharetta (GA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance (multiple plans)

Dental, vision, life and disability

Employee Emergency Fund

Company equity

Open PTO policy

401K with company match

Hybrid/flexible work environment

Job summary

PlayOn! Sports is seeking an Atlanta-based Senior Field & Demand Generation Marketer to own lead generation, activation support for advertising and brand partnerships, and event sponsorships for MaxPreps and high school events.

You will build automated outbound campaigns, manage CRM workflows, and coordinate PR with internal teams and external agencies to maximize coverage of big sponsorship deals.

Qualifications

• 5+ years in B2B field/demand marketing or growth marketing.
• Experience with media sales, ad tech, or sponsorship marketing preferred.
• Hands-on with Pardot/HubSpot or similar automation platforms and Salesforce.

Responsibilities

• Design, launch, and optimize outbound email campaigns to brand decision-makers.
• Manage lead lists, segments, and automation workflows in Pardot/HubSpot and Salesforce.
• Enrich contact databases using tools like ZoomInfo or Apollo.
• Develop monthly outbound newsletters and 1:1 email cadences.
• Own LinkedIn strategy for demand generation and brand news.
• Create case studies, media kits, and recap decks for brand partnerships.
• Coordinate on-site event branding, sponsor activations, and logistics.

Skills

Marketing automation

CRM (Salesforce/PardotHubSpot)

Outbound prospecting

LinkedIn strategy

PR coordination

Event coordination

copywriting

Tools

Pardot

HubSpot

Job description

PlayOn! Sports is seeking an Atlanta-based Senior Field & Demand Generation Marketer to own lead generation, activation support for advertising and brand partnerships, and event sponsorships for MaxPreps and high school events.

You will build automated outbound campaigns, manage CRM workflows, and coordinate PR with internal teams and external agencies to maximize coverage of big sponsorship deals.