Senior B2B Performance Marketing Lead

Navan; New York (NY); On-site; USD 138,000 - 193,000; Full time

Job summary

Navan is seeking a Senior Performance Marketing Manager to build brand awareness and demand, aligning ABM with paid media across LinkedIn, Meta, YouTube, and programmatic channels from audience planning to optimization.

You will collaborate with Creative, Content, Campaigns, Marketing Operations, Analytics, and Sales to launch measurable campaigns, manage budgets, and optimize performance across emerging channels.

Qualifications

• 8+ years of performance marketing experience, B2B preferred.
• Hands-on with LinkedIn Ads and multi-channel paid media.
• Strong ABM knowledge and account-based tactics.
• Experience managing budgets and optimizing campaigns.
• Vendor management and collaboration with creative teams.

Responsibilities

• Plan, launch, and optimize campaigns across multiple channels.
• Translate ABM priorities into paid media audiences.
• Partner with Creative and Content to develop assets.
• Set KPIs and measure incremental impact with analytics.
• Coordinate with Sales and Marketing Ops to align audiences.

Skills

LinkedIn Ads

ABM strategy

Budget management

Vendor management

Campaign optimization

Analytics

Cross-functional collaboration

CRM data analysis

Tools

6Sense

Demandbase

StackAdapt

Job description

Navan is seeking a Senior Performance Marketing Manager to build brand awareness and demand, aligning ABM with paid media across LinkedIn, Meta, YouTube, and programmatic channels from audience planning to optimization.

You will collaborate with Creative, Content, Campaigns, Marketing Operations, Analytics, and Sales to launch measurable campaigns, manage budgets, and optimize performance across emerging channels.