Senior B2B Performance Marketing Lead

01A; Austin (TX); In loco; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Healthcare coverage

Retirement plans

Equity options

Paid parental leave

Descrizione del lavoro

Navan seeks an experienced performance marketer to lead ABM-informed paid media campaigns across multiple channels. The role requires deep B2B marketing know-how, hands-on LinkedIn Ads expertise, and a track record of managing budgets and partner relationships.

The successful candidate will collaborate with Creative and Content teams to craft briefs, run structured tests, and translate results into actionable optimization, contributing to pipeline growth and revenue objectives.

Competenze

• 8+ years in performance marketing or paid media, B2B experience required.
• Hands-on experience with LinkedIn Ads and multiple paid channels.
• Deep knowledge of ABM, account segmentation, and buying committees.
• Experience running brand and demand campaigns with measurable outcomes.
• Strong budgeting, optimization, and investment decision skills.
• Collaborates with creative teams to develop briefs and assets.
• Proven vendor management and partner relationships.
• Comfort using campaign data to assess audience quality and performance.

Mansioni

• Execute campaigns across LinkedIn, Meta, X, YouTube, Google Demand Gen and programmatic displays.
• Translate ABM priorities into actionable paid media audiences and campaigns.
• Partner with Creative, Content, and Product Marketing for assets and briefs.
• Run structured tests on messaging, concepts, formats, and landing pages.
• Set campaign KPIs and measure impact with analytics, establishing baselines.
• Monitor audience matching, placements, viewability, reach, and frequency.
• Coordinate with Marketing Operations and Sales for follow-up and pipeline linkage.
• Communicate findings and scale or adjust investments based on results.

Conoscenze

Performance marketing

LinkedIn Ads

ABM

Budget management

Creative collaboration

Vendor management

Analytics

Project management

Strumenti

6Sense

Demandbase

StackAdapt

Descrizione del lavoro

Navan seeks an experienced performance marketer to lead ABM-informed paid media campaigns across multiple channels. The role requires deep B2B marketing know-how, hands-on LinkedIn Ads expertise, and a track record of managing budgets and partner relationships.

The successful candidate will collaborate with Creative and Content teams to craft briefs, run structured tests, and translate results into actionable optimization, contributing to pipeline growth and revenue objectives.