Senior Performance Marketing Manager — ABM & Demand

01A; United States; Sur place; USD 138 000 - 193 000; Plein temps

Avantages offerts par ce poste

Healthcare coverage

Equity plans

Flexible time off

Parental leave

Résumé du poste

Navan is seeking a Senior Performance Marketing Manager to lead paid media efforts across LinkedIn, Meta, YouTube, programmatic, and emerging channels. You will own audience planning, bidding, testing, and optimization to drive brand awareness and qualified demand.

The role requires deep ABM expertise and strong collaboration with Creative, Content, and Sales teams. You will manage vendors and partners to ensure quality placements, measure outcomes, and optimize campaigns across priority

Qualifications

• 8+ years in performance marketing, with B2B experience.
• Hands-on with LinkedIn Ads and multiple channels across paid social, YouTube, Google Demand Gen, and programmatic.
• Practical knowledge of ABM, including account segmentation, buying committees, audience activation, and long B2B buying cycles.
• Experience executing both brand-awareness and demand-creation campaigns with measurement.
• Budget management and data-driven investment decisions.
• Experience partnering with creative teams to develop briefs, test concepts, and improve assets.
• Strong vendor management and partnerships with publishers/agencies.
• Ability to use campaign, CRM, and analytics data to assess audience quality and downstream performance.
• Excellent project management and cross-functional coordination.

Responsabilités

• Execute campaigns to build awareness and create demand.
• Plan, launch, and optimize campaigns across LinkedIn, Meta, X, Reddit, YouTube, Google Demand Gen, and programmatic.
• Support brand moments to drive awareness, credibility, and consideration.
• Activate demand creation via content syndication, industry publishers, newsletters, and sponsored email.
• Translate priority account lists into paid media audiences.
• Build campaigns to introduce Navan to unengaged accounts and support progression.
• Partner with Marketing Operations to maintain audience syncs, exclusions, and suppression rules.
• Support one-to-one and one-to-few expansion campaigns with Customer Marketing.
• Familiarity with 6Sense, Demandbase, StackAdapt or comparable platforms.
• Develop clear creative briefs and assets with Creative & Content.
• Run structured tests and turn results into recommendations.
• Manage production timelines and asset refreshes.
• Set KPIs and evaluate incremental impact with Analytics.
• Communicate learnings and scale investments where appropriate.

Connaissances

ABM knowledge

Vendor management

Campaign optimization

Cross-functional collaboration

Budget management

Analytics & measurement

Project management

Communication skills

Outils

6Sense

Demandbase

StackAdapt

Description du poste

Navan is seeking a Senior Performance Marketing Manager to lead paid media efforts across LinkedIn, Meta, YouTube, programmatic, and emerging channels. You will own audience planning, bidding, testing, and optimization to drive brand awareness and qualified demand.

The role requires deep ABM expertise and strong collaboration with Creative, Content, and Sales teams. You will manage vendors and partners to ensure quality placements, measure outcomes, and optimize campaigns across priority