Senior ABM & Paid Media Leader — Growth & Demand

Navan; Austin (TX); In loco; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

Navan is seeking a Senior Performance Marketing Manager to build brand awareness, generate qualified demand, and engage key accounts and buying groups essential to Navan’s growth. This hands-on role turns strategy into campaigns—from audience planning and platform setup to creative testing, budgeting, and optimization across paid social, video, programmatic, and emerging channels.

You’ll partner with Creative, Content, Campaigns, Marketing Operations, Analytics, and Sales to ensure campaigns

Competenze

• 8+ years of experience in performance marketing or paid media in B2B.
• Deep, recent hands-on experience with LinkedIn Ads and multiple channels across paid social, YouTube, Google Demand Gen, and programmatic display.
• Practical knowledge of ABM, including account segmentation, buying committees, audience activation, and long B2B buying cycles.
• Experience executing both brand-awareness and demand-creation campaigns, with a clear understanding of how their objectives, creative, and measurement differ.
• A track record of managing budgets, optimizing campaigns directly, and making thoughtful investment decisions.
• Experience partnering with creative teams to develop briefs, test concepts, and improve campaign assets.
• Strong vendor management skills and experience working with media partners, publishers, or agencies.
• Confidence using campaign, CRM, and analytics data to assess audience quality and downstream performance.
• Strong project management and communication skills, with the ability to coordinate multiple campaigns and cross‑functional partners.

Mansioni

• Plan, launch, and optimize campaigns across LinkedIn, Meta, X, Reddit, YouTube, Google Demand Gen, and programmatic display.
• Set audience, bidding, budget pacing, tracking, and reporting.
• Activate ABM programs through content syndication, publishers, newsletters, and sponsored email.
• Translate priority account lists into paid media audiences; build campaigns to reach unengaged accounts and support progression.
• Partner with Marketing Operations to maintain audience syncs, exclusions, and suppression rules, and troubleshoot delivery issues.
• Support one-to-one and one-to-few customer expansion campaigns with Customer Marketing and account teams.
• Familiarity with 6Sense, Demandbase, StackAdapt or comparable platforms.
• Develop clear creative briefs and work with teams to produce assets.
• Run tests across messaging, concepts, formats, and landing pages; turn results into recommendations.
• Manage production timelines and asset refreshes.

Conoscenze

Paid media

B2B marketing

LinkedIn Ads

ABM

Budget management

Vendor management

Campaign optimization

Cross-functional collaboration

Strumenti

6Sense

Demandbase

StackAdapt

Descrizione del lavoro

Navan is seeking a Senior Performance Marketing Manager to build brand awareness, generate qualified demand, and engage key accounts and buying groups essential to Navan’s growth. This hands-on role turns strategy into campaigns—from audience planning and platform setup to creative testing, budgeting, and optimization across paid social, video, programmatic, and emerging channels.

You’ll partner with Creative, Content, Campaigns, Marketing Operations, Analytics, and Sales to ensure campaigns