Senior Growth & ABM Performance Marketing Lead

Navan; San Francisco (CA); On-site; USD 138,000 - 193,000; Full time

Job summary

Navan is seeking a Senior Performance Marketing Manager to build brand awareness, demand, and pipeline through hands-on paid media leadership. You will own audience planning, platform setup, creative testing, budget pacing, and optimization across LinkedIn, Meta, X, and programmatic channels.

You’ll work with Creative, Content, Campaigns, Marketing Operations, Analytics, and Sales to align campaigns with ABM, buyer journeys, and measurable outcomes.

Qualifications

• 8+ years of performance marketing or paid media experience, B2B a plus.
• Deep hands-on experience with LinkedIn Ads and multi-channel paid media.
• Strong ABM knowledge including segmentation and buying committees.
• Budget management and campaign optimization experience.
• Experience partnering with creative teams to develop briefs and test concepts.
• Strong vendor management and media partner relationships.
• Proficient in using campaign data to drive decisions.
• Excellent project management and cross-functional collaboration skills.

Responsibilities

• Execute campaigns to build awareness and create demand across multiple channels.
• Plan, launch, and optimize campaigns on LinkedIn, Meta, X, Reddit, YouTube, Google Demand Gen, and programmatic.
• Translate ABM priorities into paid media audiences and campaigns.
• Collaborate with Creative and Content to develop briefs and assets.
• Measure performance with KPIs and conduct controlled tests for optimization.
• Coordinate with Marketing Operations and Sales for audience syncs and follow-ups.

Skills

LinkedIn Ads

ABM

Campaign optimization

Budget management

Vendor management

Cross-functional collaboration

Analytics & reporting

Tools

6Sense

Demandbase

StackAdapt

Job description

Navan is seeking a Senior Performance Marketing Manager to build brand awareness, demand, and pipeline through hands-on paid media leadership. You will own audience planning, platform setup, creative testing, budget pacing, and optimization across LinkedIn, Meta, X, and programmatic channels.

You’ll work with Creative, Content, Campaigns, Marketing Operations, Analytics, and Sales to align campaigns with ABM, buyer journeys, and measurable outcomes.