Senior Performance Marketing & ABM Lead

01A; New York (NY); Sur place; USD 138 000 - 193 000; Plein temps

Résumé du poste

Navan seeks a Senior Performance Marketing Manager to lead multi-channel paid media campaigns that build brand awareness, generate qualified demand, and drive pipeline in key accounts. You will own audience planning, platform setup, creative testing, budget pacing, and optimization across social, video, programmatic, and emerging channels.

You’ll partner with Creative, Content, Campaigns, Marketing Operations, Analytics, and Sales to ensure campaigns reach the right buyers and deliver measurable

Qualifications

• 8+ years of experience in performance marketing or paid media.
• Deep hands-on experience with LinkedIn Ads and multi-channel paid media.
• Strong ABM knowledge including account segmentation and buying groups.
• Proven budget management and campaign optimization.
• Experience partnering with creative teams to develop briefs and test concepts.

Responsabilités

• Execute campaigns that build awareness and create demand across LinkedIn, Meta, X, YouTube, Google Demand Gen, programmatic display and emerging channels.
• Translate priority account lists and signals into paid media audiences for ABM.
• Collaborate with Creative and Content to develop briefs, assets, and test concepts; manage timelines and refreshes.
• Measure performance, set KPIs, run controlled tests, and optimize based on data to improve impact.

Connaissances

Performance marketing

LinkedIn Ads

ABM

Budget management

Vendor management

Campaign optimization

CRM analytics

Cross-functional collaboration

Description du poste

Navan seeks a Senior Performance Marketing Manager to lead multi-channel paid media campaigns that build brand awareness, generate qualified demand, and drive pipeline in key accounts. You will own audience planning, platform setup, creative testing, budget pacing, and optimization across social, video, programmatic, and emerging channels.

You’ll partner with Creative, Content, Campaigns, Marketing Operations, Analytics, and Sales to ensure campaigns reach the right buyers and deliver measurable