Principal Analytics Leader, Marketing Insights

PMG; Dallas (TX); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Healthcare

Job summary

PMG is seeking a Principal in Analytics to lead complex engagements and translate data into strategic business recommendations. You will drive measurement strategies, build scalable dashboards, and mentor a growing team across data visualization, engineering, and analytics.

A strong foundation in marketing analytics and stakeholder leadership is essential. You will collaborate with Media, Strategy, Data Science, and Engineering to define KPIs, improve data quality, and deliver insights that

Qualifications

• 8+ years of analytics experience, especially in marketing or media analytics.
• Strong ability to translate complex data into strategic business insights.
• Proficient in marketing measurement frameworks and experimental design.

Responsibilities

• Lead complex analytics engagements from intake to client delivery with high-quality outputs.
• Design and oversee scalable analytics solutions across data sourcing, SQL, and reporting.
• Develop media reporting frameworks connecting performance to KPIs for diverse stakeholders.
• Partner with cross-functional teams to align measurement strategies with client objectives.
• Mentor analytics team members and drive best practices in data quality and storytelling.
• Lead test-and-learn initiatives and translate results into actionable recommendations.
• Stay ahead of evolving analytics tech and AI capabilities to innovate PMG's offerings.

Skills

SQL

Tableau

Power BI

Looker

Python

R

Marketing analytics

Stakeholder mgmt

Leadership

Education

Bachelor's degree or equivalent

Master's preferred

Tools

Tableau

Power BI

Looker

Python

R

Git

Job description

PMG is seeking a Principal in Analytics to lead complex engagements and translate data into strategic business recommendations. You will drive measurement strategies, build scalable dashboards, and mentor a growing team across data visualization, engineering, and analytics.

A strong foundation in marketing analytics and stakeholder leadership is essential. You will collaborate with Media, Strategy, Data Science, and Engineering to define KPIs, improve data quality, and deliver insights that