Analytics & Measurement Sr. Lead

PMG; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

PMG, a global independent platform company, is seeking a Senior Lead in Analytics for its New York team. You will translate client questions into rigorous measurement strategies and lead analytics initiatives that inform marketing investment decisions.

You’ll work with media strategists, data scientists, and business leaders to design experiments, evaluate marketing effectiveness, and develop forecasting frameworks that uncover growth opportunities and guide budget allocation.

Responsibilities

• Lead the development and execution of advanced marketing measurement strategies.

Skills

Marketing analytics

Incrementality testing

Media mix modeling

Forecasting

Client-facing

Cross-functional collaboration

Job description

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek's Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age's Best Places to Work for 11 consecutive years.

Who You Will Be Working With

At PMG, our Analytics team is at the heart of turning data into strategic insights that fuel smarter marketing, media, and business decisions. We go beyond surface-level metrics to understand the true effectiveness of marketing investments, uncover growth opportunities, and provide clarity that helps brands make confident, evidence-based decisions.

You’ll collaborate with media strategists, data scientists, data engineers, and business leaders to develop sophisticated measurement strategies, evaluate marketing effectiveness, and translate complex analytical findings into actionable business recommendations. Whether it’s designing incrementality experiments, evaluating media mix models, developing forecasting frameworks, or advising clients on measurement strategy, your expertise will help brands understand what’s working, why, and where to invest next.

Beyond reporting, you’ll have the opportunity to push the boundaries of marketing measurement, challenge conventional approaches to attribution and effectiveness, and explore emerging methodologies and AI-driven solutions. You’ll play a key role in shaping measurement roadmaps, accelerating PMG’s analytical capabilities, and helping clients navigate an increasingly complex media and marketing landscape.

As a Senior Lead in Analytics, if you’re passionate about applying rigorous analytical thinking to complex marketing challenges, influencing strategic decisions, and communicating insights that drive meaningful business impact, this is the place to make an impact.

What You Will Be Doing

• Lead the development and execution of advanced marketing measurement strategies, translating complex client business questions into analytical frameworks, test designs, and actionable recommendations.
• Design, evaluate, and interpret marketing effectiveness studies, including incrementality testing, GEO/matched-market experiments, causal inference, media mix modeling, brand lift, and other advanced measurement approaches.
• Serve as a trusted, client-facing analytics partner, leading strategic discussions, developing measurement proposals, presenting findings, and translating technical analysis into clear recommendations for media investment and business growth.
• Develop forecasting, scenario-planning, and analytical frameworks to evaluate marketing performance, identify growth opportunities, and inform decisions around budget allocation, audience strategy, and market prioritization.
• Collaborate with cross