Marketing Science Leader: Analytics & Insights

Critical Mass; New York (NY); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave, and 3‑5

Early Dismissal Fridays

Internal learning and development

Job summary

Critical Mass is seeking a Director of Marketing Science in New York to lead data-driven marketing strategies and insights for global clients. You will set vision, manage multi-workstream analytics, and drive revenue growth through rigorous measurement and modeling.

You will oversee end-to-end measurement programs, deliver actionable recommendations, and mentor teams while collaborating with cross-functional stakeholders.

Qualifications

• 10+ years in the marketing industry.
• 5+ years focused on media analytics.
• 5+ years in the online measurement industry managing teams.
• Strong collaboration, project management, and team building skills.
• Excellent communication and presentation skills to a variety of audiences.

Responsibilities

• Lead end-to-end measurement strategy across multiple accounts and campaign types.
• Develop smart, actionable measurement plans aligned to client objectives.
• Analyze performance across all channels & build and maintain dashboards to support ongoing reporting and decision-making.
• Understand data, data management, data infrastructure, and marketing applications.
• Communicate complex technical concepts to non-technical audiences.
• Proven team and project management skills including training and staff development.
• Use empirical practice in digital experience design and optimization.
• Deliver complex projects involving multiple stages, components, and contributors on time.

Skills

Marketing analytics

Data visualization

Tracking & measurement

Reporting

Testing & evaluation

Data integration

Statistical modeling

Team leadership

Project management

Tools

Tableau

Dataroma

Job description

Critical Mass is seeking a Director of Marketing Science in New York to lead data-driven marketing strategies and insights for global clients. You will set vision, manage multi-workstream analytics, and drive revenue growth through rigorous measurement and modeling.

You will oversee end-to-end measurement programs, deliver actionable recommendations, and mentor teams while collaborating with cross-functional stakeholders.