Senior Analytics Lead — Data, Measurement & Insights

Canvas Construction; New York (NY); Hybrid; USD 120,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) matching

Unlimited PTO

Wellness allowance

Job summary

Canvas Worldwide in New York is seeking an Associate Director, Analytics to lead day‑to‑day analytics for a QSR client. You will operationalize a measurement ecosystem linking media investments to consumer behavior and business outcomes, shaping the measurement agenda for a beloved brand.

The role requires strong analytical rigor, strategic thinking, client‑facing leadership, and the ability to influence teams with data‑driven storytelling.

Qualifications

• Bachelor’s degree in Statistics, Economics, Mathematics, Analytics, Marketing, or related field; Master’s degree preferred.
• 5–7 years of experience in marketing analytics, advanced measurement, media effectiveness, or consumer insights.
• Understanding of MMM, attribution, incrementality testing, experimentation, brand lift, and causal measurement methodologies.
• Experience with SQL, Tableau, Power BI, or similar analytics and visualization tools.
• Familiarity with leading measurement providers including Nielsen, Circana, DISQO, Kantar, VideoAmp, iSpot, Samba TV, or similar platforms.
• Strong presentation, storytelling, and executive communication skills; high-visibility client-facing role.
• Proven experience managing and developing junior analytics talent.
• Ability to translate complex analytical findings into clear business recommendations.

Responsibilities

• Partner with the SVP in deploying a full‑funnel measurement strategy and test‑and‑learn agenda, including incrementality testing, experimentation frameworks, and iterative agile MMM approaches.
• Interpret outputs across multiple measurement methodologies including agile MMMs, incrementality testing, attribution, brand lift, and audience measurement; used for media plan optimizations.
• Develop narratives that translate complex analytical findings into actionable business recommendations.
• Deliver actionable insights that inform planning and investment decisions.
• Work across paid, owned, and earned data sources with varying levels of granularity and attribution.
• Develop quarterly learning agendas focused on key business questions, media effectiveness, and customer behavior.
• Identify optimization opportunities by understanding the consumer consideration window, research‑to‑purchase journey, and the media drivers that influence consumer decision‑making.
• Synthesize findings into concise executive‑level narratives and recommendations.
• Translate analytical outputs into actionable business implications for client and agency stakeholders.
• Develop insights that influence media planning, investment allocation, and promotional strategy.
• Present findings to senior stakeholders in a compelling and consultative manner.
• Serve as the primary analytics contact for day‑to‑day client engagement and measurement planning.
• Manage relationships with internal and external clients and measurement partners.
• Manage timelines, deliverables, assumptions, risks, and stakeholder expectations across multiple measurement initiatives.
• Ensure outputs meet quality standards and align with business objectives.
• Participate in strategic planning sessions and client business reviews to provide measurement perspectives and recommendations.
• Manage and mentor analysts on the team.

Skills

MMM

Attribution

Incrementality testing

Experimentation

Brand lift

Causal measurement

SQL

Tableau

Power BI

Executive communication

Team leadership

Mentoring

Storytelling

Education

Bachelor’s degree in Statistics, Economics, Mathematics, Analytics, Marketing, or related field

Master’s degree preferred

Tools

SQL

Tableau

Power BI

Job description

Canvas Worldwide in New York is seeking an Associate Director, Analytics to lead day‑to‑day analytics for a QSR client. You will operationalize a measurement ecosystem linking media investments to consumer behavior and business outcomes, shaping the measurement agenda for a beloved brand.

The role requires strong analytical rigor, strategic thinking, client‑facing leadership, and the ability to influence teams with data‑driven storytelling.