Director of Analytics & Insights Strategy

Omnicom; New York (NY); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

401(k) plan

Paid family leave

Job summary

Mediabrands in New York is seeking an experienced Senior Analytics Leader to translate complex data into strategic client insights. You will partner with planning and investment teams, lead measurement plans, and mentor managers to build capabilities across the agency.

The role requires 7+ years in data analytics for advertising/marketing, strong leadership, and excellent communication to drive business outcomes.

Qualifications

• 7+ years of data and analytics experience in advertising or marketing.
• Knowledge of agency-side media campaign planning and execution is desirable.
• Strong ability to translate insights into actionable client recommendations.

Responsibilities

• Understand client's strategic issues and competitive position.
• Ensure analytics lead to clear, actionable insights and narratives.
• Partner with Planning, Investment, and Activation on budget and media plans.
• Lead measurement plan development and execution.
• Mentor managers and ADs; lead and train direct reports.
• Contribute to consumer segmentation and audience identification.
• Design tests to measure incremental media impact on outcomes.
• Provide ad hoc support to solve broad marketing problems.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Analytic problem solving

Leadership

Communication

Coaching

Education

University degree

Job description

Mediabrands in New York is seeking an experienced Senior Analytics Leader to translate complex data into strategic client insights. You will partner with planning and investment teams, lead measurement plans, and mentor managers to build capabilities across the agency.

The role requires 7+ years in data analytics for advertising/marketing, strong leadership, and excellent communication to drive business outcomes.