Head of Unified Attribution & Performance Analytics

Canvasww; El Segundo (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Canvasww in El Segundo, CA seeks a Director, Analytics to shape data-driven strategy for automotive brand measurement. You will own cross-channel attribution, MMM, and performance analytics, turning insights into actionable investment decisions and growth strategies.

Lead a Test & Learn program, collaborate with marketing, media, and tech teams, and mentor analysts to advance measurement maturity. You will translate complex methodologies into clear executive-ready recommendations and establish

Qualifications

• 8+ years in marketing analytics, media analytics, measurement science, data science, or related field.
• Hands-on experience with attribution, incrementality testing, experimental design, MMM, or performance modeling.
• Strong executive communication skills, ability to simplify complex concepts.
• Bachelor's degree in statistics, economics, econometrics, mathematics, data science, marketing analytics, business, or equivalent.
• Experience with media and measurement platforms such as ad servers, DSPs, analytics platforms, clean rooms, or identity graphs.

Responsibilities

• Own the strategy, governance, and evolution of cross-channel attribution and performance measurement.
• Translate measurement insights into recommendations for investment, audience strategy, channel optimization, creative, and growth.
• Lead the Test & Learn roadmap, converting strategic questions into hypotheses, test plans, success criteria, and analytical outputs.
• Guide incrementality studies, lift analyses, geo tests, holdouts, and other causal measurement approaches.
• Develop frameworks that connect business goals, marketing objectives, channel roles, KPIs, and optimization signals.
• Lead measurement discussions, workshops, and planning sessions while managing risks, expectations, and stakeholder alignment.

Skills

8+ years in marketing analytics

Hands-on attribution and MMM

Executive communication

Bachelor's degree in statistics/econom

Education

Bachelor's degree in statistics, economics, econometrics, mathematics, data science, marketing analytics, business, or equivalent experience

Master's degree in quantitative/analytical discipline

Tools

Python

R

SAS

SQL

Job description

Canvasww in El Segundo, CA seeks a Director, Analytics to shape data-driven strategy for automotive brand measurement. You will own cross-channel attribution, MMM, and performance analytics, turning insights into actionable investment decisions and growth strategies.

Lead a Test & Learn program, collaborate with marketing, media, and tech teams, and mentor analysts to advance measurement maturity. You will translate complex methodologies into clear executive-ready recommendations and establish