Director, Attribution & Performance Analytics

Canvas Worldwide; El Segundo (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Canvas Worldwide is seeking a Director of Analytics in El Segundo, CA to shape data-driven strategy and advance modern measurement for automotive brands. You will lead attribution, experimentation, MMM, and performance modeling to connect insights with media investment and growth decisions.

You will partner across analytics, media, activation, and technology teams, translating complex methodologies into clear business implications and executive-ready recommendations.

Qualifications

• 8+ years in marketing analytics, media analytics, measurement science, data science, or a related discipline.
• Hands-on experience with attribution, incrementality testing, experimental design, MMM, or performance modeling.
• Strong executive communication skills, with the ability to simplify technical concepts while preserving methodological integrity.

Responsibilities

• Own the strategy, governance, and evolution of cross-channel attribution and performance measurement.
• Translate measurement insights into recommendations for investment, audience strategy, channel optimization, creative, and growth.
• Lead the Test & Learn roadmap, converting strategic questions into hypotheses, test plans, success criteria, and analytical outputs.
• Guide incrementality studies, lift analyses, geo tests, holdouts, and other causal measurement approaches.
• Develop frameworks that connect business goals, marketing objectives, channel roles, KPIs, and optimization signals.

Skills

Attribution

Incrementality testing

Experimental design

MMM

Performance modeling

Education

Bachelor’s degree in statistics/economics/econometrics/mathematics/data science/marketing analytics/business

Master’s degree

Tools

Ad servers

DSPs

Analytics platforms

Clean rooms

Identity graphs

Job description

Canvas Worldwide is seeking a Director of Analytics in El Segundo, CA to shape data-driven strategy and advance modern measurement for automotive brands. You will lead attribution, experimentation, MMM, and performance modeling to connect insights with media investment and growth decisions.

You will partner across analytics, media, activation, and technology teams, translating complex methodologies into clear business implications and executive-ready recommendations.