Social Analytics & Strategy Lead

Dentsu Aegis Network Ltd.; New York (NY); Hybrid; USD 95,000 - 138,000; Full time

Benefits offered by this job

Medical, vision, dental

Life insurance

Disability insurance

401k plan

Flexible PTO

Paid holidays

Sick leave

Parental leave

Job summary

Dentsu is seeking an Associate Analytics Director, Social Marketing & Strategy in New York to bring analytics, social intelligence, and performance measurement into the strategic process from the start.

You will partner with Strategy, Account, Analytics, and Media teams to uncover insights, improve decision-making, and develop scalable solutions for client work and internal operations. The role emphasizes data storytelling and presenting insights to senior stakeholders.

Qualifications

• 7-9 years' experience in analytics, social metrics, and strategy.
• Strong experience in social analytics, social listening, and performance measurement.
• Experience analyzing earned, owned, paid, and influencer marketing performance.
• Ability to identify trends, audience insights, and actionable recommendations from data.
• Experience using social listening, analytics, and reporting tools such as Sprinklr, Brandwatch, Quid, Sprout Social, Tableau, and SQL.
• Strong understanding of audience research and consumer insights using tools such as GWI, YouGov, or Telmar.
• Experience building dashboards, reporting frameworks, and processes that improve decision-making.
• Strong data storytelling, presentation, and communication skills.
• Comfortable distilling and presenting findings to clients and senior stakeholders.
• Proven ability to turn data into strategic insights and scalable solutions.
• Experience collaborating with cross-functional teams in an agency or marketing environment.
• Interest in AI, emerging technologies, and innovative analytics approaches.

Responsibilities

• Integrate analytics, social listening, and consumer intelligence into strategic planning and campaign development.
• Lead social listening initiatives, including trend identification, signal detection, sentiment analysis, and cultural insights.
• Develop scalable measurement frameworks, reporting processes, and KPI structures across channels.
• Build and enhance automated reporting solutions delivering timely insights to clients and internal stakeholders.
• Partner with data, analytics, and technology teams to improve data collection and dashboards.
• Analyze social performance data and translate findings into actionable recommendations.
• Create client-ready presentations, dashboards, and executive summaries.
• Ensure reporting accuracy, consistency, and data quality across deliverables.
• Serve as a strategic, client-facing analytics lead with stakeholders.
• Identify opportunities to improve departmental processes and analytics usage.
• Explore AI-powered tools and emerging technologies to enhance analytics and reporting.

Skills

Social analytics

Social listening

Performance measurement

Data storytelling

Dashboards

Cross-functional collaboration

AI & emerging tech interest

Stakeholder communication

Data-driven insights

Market research

Tools

Sprinklr

Brandwatch

Quid

Sprout Social

Tableau

SQL

GWI

YouGov

Telmar

Job description

Dentsu is seeking an Associate Analytics Director, Social Marketing & Strategy in New York to bring analytics, social intelligence, and performance measurement into the strategic process from the start.

You will partner with Strategy, Account, Analytics, and Media teams to uncover insights, improve decision-making, and develop scalable solutions for client work and internal operations. The role emphasizes data storytelling and presenting insights to senior stakeholders.