Senior Analytics Director — Media Growth & Revenue

Henderson Scott US; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job description

THIS IS A FULL TIME ROLE IN NYC - MY CLIENT CANNOT SPONSOR AT THIS TIME

Senior Director, Analytics

Overview

A leading, global media and entertainment organization is seeking a Senior Director of Analytics to lead a high-impact, business-facing analytics function. This individual will oversee a team responsible for delivering insights across content performance, audience behavior, and revenue optimization, partnering closely with senior leadership across Product, Marketing, and Ad Sales.

This is a highly visible role focused on shaping data strategy, driving monetization insights, and scaling analytics capabilities across a complex digital ecosystem.

Key Responsibilities

• Lead and develop a team of analysts and analytics leaders across multiple business verticals
• Partner with executive stakeholders to define analytics strategy tied to audience growth, engagement, and revenue performance
• Oversee reporting and insights across digital platforms (web, mobile, streaming/OTT)
• Translate complex data into clear, actionable insights for non-technical stakeholders
• Drive KPI development and standardization across content, marketing, and advertising functions
• Collaborate with Data Engineering to ensure scalable, reliable data pipelines and models
• Influence experimentation strategy (A/B testing, user segmentation, performance optimization)
• Build executive-level dashboards and deliver regular business reviews
• Establish best practices around data governance, quality, and analytics frameworks

Qualifications

• 10+ years of experience in analytics, business intelligence, or data strategy
• 5+ years in leadership roles managing high-performing analytics teams
• Experience within media, entertainment, streaming, digital publishing, or ad-supported platforms strongly preferred
• Strong proficiency in SQL and experience with modern BI tools (Tableau, Looker, Power BI, etc.)
• Familiarity with cloud data environments (Snowflake, BigQuery, Redshift, etc.)
• Experience working cross-functionally with Product, Marketing, and/or Ad Sales teams
• Strong understanding of digital KPIs (engagement, retention, LTV, ad revenue, etc.)
• Proven ability to influence senior stakeholders and drive strategic decision-making

Nice to Have

• Experience with experimentation platforms (Optimizely, Amplitude, etc.)
• Exposure to subscription or ad-supported business models
• Background in data modeling or working closely with data engineering teams
• Familiarity with audience segmentation and personalization strategies

Why This Role

• High visibility role with direct impact on business strategy and revenue growth
• Opportunity to shape and scale analytics across a modern digital media ecosystem
• Collaborative, fast-paced environment with strong executive buy-in on data