Analytics Strategy Lead — Data-Driven, Client-Facing

Zenith USA; New York (NY); On-site; USD 112,290 - 148,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Paid time off

Job summary

Zenith USA is seeking an Associate Director, Analytics to design data strategies that tie client marketing to real business goals. You will work with Planning and Activation teams to deliver client deliverables and help senior leaders shape analytics direction.

The role requires a strong background in media analytics, Python/R, SQL, and experience with ad servers like DCM. You will present insights to clients and manage complex analytics projects within a fast-paced agency environment.

Qualifications

• BA/BS in a quantitative field; 6+ years analytics experience.
• Agency experience preferred; knowledge of Digital Media
• Proficient with Python and R; strong SQL and databases
• Ability to present complex insights to clients, including senior-level audiences
• Experience with ad servers such as DCM and analytics tools

Responsibilities

• Design data strategy to tie client marketing to real-world business goals.
• Collaborate with Business Planning and Activation teams to deliver client work.
• Develop measurement plans based on client needs and tell compelling data stories.
• Work with VP to build and execute an Analytics strategy across the team.

Skills

Analytics

Data storytelling

Mathematics

Statistics

Python/R experience

Client presentation

Data-driven decision making

Project leadership

Education

B.A./B.S. in Mathematics/Statistics/Computer Science/Marketing

Tools

Python

R

SQL

DCM

BI Software

Nielsen

Kantar

DISQO

VideoAmp

Samba

comScore

Job description

Zenith USA is seeking an Associate Director, Analytics to design data strategies that tie client marketing to real business goals. You will work with Planning and Activation teams to deliver client deliverables and help senior leaders shape analytics direction.

The role requires a strong background in media analytics, Python/R, SQL, and experience with ad servers like DCM. You will present insights to clients and manage complex analytics projects within a fast-paced agency environment.