Senior Analytics Lead - CRM & Data Storytelling

Razorfish; Plano (TX); On-site; USD 112,000 - 161,000; Full time

Benefits offered by this job

Paid Family Care

Matching Gifts

Flexible working arrangements

Work Your World program

Job summary

Razorfish is seeking an Associate Director of Data Science & Analytics to lead CRM analytics, storytelling, and insights for a major consumer electronics client. You will translate campaign, audience, and first-party data into clear business narratives that guide marketing strategy and performance.

The role requires guiding a team of 5–7 analysts across onshore and nearshore resources, partnering with clients and internal teams to ensure actionable analytics that drive business impact.

Qualifications

• 7-10+ years of experience in marketing analytics, CRM analytics, data science, or related fields.
• Strong experience analyzing CRM performance with knowledge of email marketing, audience segmentation, lifecycle programs, first-party data, testing, and measurement frameworks.
• Proven ability to synthesize complex data into clear, persuasive stories that influence executive and client decisions.
• Experience building and delivering presentations for senior leadership and client audiences.
• Demonstrated success leading and developing teams, including managing multiple direct reports and distributed resources.
• Strong collaboration skills with strategy, creative, media, account and client teams.
• Exceptional written, verbal, and presentation communication skills.
• Advanced proficiency in Excel and data visualization tools such as Tableau, Power BI, or similar.
• SQL, Python, or advanced technical analytics capabilities are beneficial but not the primary focus.

Responsibilities

• Serve as the senior analytics lead for CRM measurement and performance reporting, providing strategic guidance to internal and client stakeholders.
• Lead development of executive-level presentations that communicate performance trends, insights, opportunities, and implications.
• Influence client and agency decisions by connecting analytics findings to broader marketing, customer, and business strategies.
• Partner with strategy, creative, media, audience, and account teams to ensure insights are actionable and aligned with campaign objectives.
• Act as a trusted advisor, helping stakeholders understand data meaning, significance, and required actions.
• Balance analytical rigor with practical decision-making to drive timely actions.

Skills

CRM analytics

Data storytelling

Executive communication

Team leadership

Cross-functional collaboration

Analytical mindset

Tools

SQL

Python

Power BI

Tableau

Job description

Razorfish is seeking an Associate Director of Data Science & Analytics to lead CRM analytics, storytelling, and insights for a major consumer electronics client. You will translate campaign, audience, and first-party data into clear business narratives that guide marketing strategy and performance.

The role requires guiding a team of 5–7 analysts across onshore and nearshore resources, partnering with clients and internal teams to ensure actionable analytics that drive business impact.