Associate Director, CRM & Email Program Leadership

Razorfish; San Francisco (CA); Hybrid; USD 112,290 - 179,712; Full time

Benefits offered by this job

Hybrid schedule

Tuition Assistance

Paid time off

Flexible working arrangements

Job summary

Razorfish is seeking an Associate Director of Program Management to lead operational efforts for CRM and email marketing initiatives. You will bridge Customer Engagement, Business Strategy, Technology, Big Data, and Content, guiding small-to-medium engagements across client teams with emphasis on flawless delivery and performance optimization.

You will balance client drivers with time, scope, quality, and risk, fostering collaboration and high performance in a hybrid, 4-days-per-week schedule.

Qualifications

• 7+ years of project management experience within marketing technology, CRM, or digital agencies.
• Demonstrated expertise in email development methodologies and best practices.
• Ability to craft and define a project plan based on assumptions, requiring complex scenario planning ahead of project kickoff.
• Advanced experience with project management tools (Smartsheet and Workfront preferred).
• Excellent communication skills with proven comfort delivering daily project updates directly to clients.
• Effective systems thinking, conflict resolution, and negotiation skills; able to identify interconnectivity across multiple streams of work and lead teams through ambiguity.
• Ability to work on PST time.

Responsibilities

• Coordinate requirements across Product Marketing, Creative, Data and Analytics teams to ensure a clear campaign vision and seamless execution.
• Oversee development, QA, testing, and deployment of email campaigns, including segmentation, targeting, personalization, and journey orchestration.
• Collaborate with analytics teams to conduct A/B and multivariate testing and drive optimization to improve conversions.
• Serve as the primary client contact for day-to-day execution, translating complex marketing goals into clear project plans and compelling email experiences.

Skills

Project management

Email marketing

Client relationship

Strategic thinking

Cross-functional collaboration

Negotiation

Time management

Tools

Smartsheet

Workfront

Job description

Razorfish is seeking an Associate Director of Program Management to lead operational efforts for CRM and email marketing initiatives. You will bridge Customer Engagement, Business Strategy, Technology, Big Data, and Content, guiding small-to-medium engagements across client teams with emphasis on flawless delivery and performance optimization.

You will balance client drivers with time, scope, quality, and risk, fostering collaboration and high performance in a hybrid, 4-days-per-week schedule.