Senior Media Analytics & Data Strategy Lead

Socket.dev; Atlanta (GA); On-site; USD 112,000 - 154,000; Full time

Benefits offered by this job

Paid Family Care

Adoption & Fertility assistance

Pet adoption support

Wellness programs

Tuition Assistance

Paid time off

Work Your World program

Job summary

Razorfish in the United States seeks a strategic, client-facing Associate Director to lead media analytics and measurement. This role turns data into clear, actionable insights that drive campaign optimization, media investment decisions, and future planning.

The Associate Director partners with Media, Strategy, and Client teams to move analytics beyond reporting to inform performance and shape growth strategy.

Qualifications

• 7+ years in media/marketing analytics.
• Paid media measurement expertise.
• Translate data into actionable insights.
• Develop measurement frameworks.
• Proficient in analytics/visualization tools (Adobe Analytics, GA4, Tableau, Looker).
• Experience with data pipelines & automation (SQL, GCP, Funnel.io).
• Strong communication and storytelling abilities.
• Lead projects and mentor teams.

Responsibilities

• Lead end-to-end media analytics and measurement strategy across campaigns
• Translate performance data into actionable insights that drive optimization
• Develop measurement frameworks and learning agendas aligned to goals
• Deliver audience, competitive, and cross-channel insights to inform strategy
• Ensure dashboards and outputs are polished, intuitive, and decision-ready
• Mentor team members to elevate work from reporting to insight generation

Skills

Media analytics

Data interpretation

Client leadership

Mentoring

Storytelling

SQL

GCP

Tools

Adobe Analytics

GA4

Tableau

Looker

CM360

Funnel.io

Job description

Razorfish in the United States seeks a strategic, client-facing Associate Director to lead media analytics and measurement. This role turns data into clear, actionable insights that drive campaign optimization, media investment decisions, and future planning.

The Associate Director partners with Media, Strategy, and Client teams to move analytics beyond reporting to inform performance and shape growth strategy.