Senior Media Analytics & Insights Analyst

Publicis Groupe; Town of Florida (NY); Hybrid; USD 73,150 - 96,200; Full time

Benefits offered by this job

Flexible working arrangements

Work Your World program

Tuition Assistance

Paid time off

Job summary

Razorfish in the United States is seeking a highly analytical Senior Analyst to support media analytics and measurement across campaigns. This role transforms data into clear, actionable insights that inform campaign optimization and future planning, partnering with media, strategy, and analytics teams to ensure data accuracy and decision-ready outputs.

You will build dashboards, translate findings into recommendations, support measurement frameworks, and contribute to storytelling with data.

Qualifications

• 3–5+ years of experience in media analytics, marketing analytics, or data analysis.
• Strong understanding of paid media metrics, performance drivers, and campaign structure.
• Experience translating data into insights and actionable recommendations.
• Familiarity with measurement frameworks and performance analysis approaches.
• Proficiency in analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker).
• Experience with data tools or automation (e.g., Excel, SQL, Funnel.io, or similar).
• Strong attention to detail and ability to deliver accurate, high-quality outputs.
• Effective communication skills with ability to present insights clearly and concisely.

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning
• Translate data into clear findings and actionable recommendations
• Support development and execution of measurement frameworks and learning agendas
• Conduct audience, competitive, and performance analysis to inform strategy
• Partner with media teams to identify in-flight optimization opportunities
• Build and maintain dashboards and reports that are intuitive and decision-ready
• Support data automation and pipeline development (e.g., GCP, Funnel.io)
• Ensure data accuracy, consistency, and quality across outputs
• Contribute to presentations with insightful storytelling, not just data reporting

Skills

Media analytics

Data interpretation

Presentation skills

Cross-functional collaboration

Storytelling with data

Tools

CM360

Meta

Adobe GA4

Tableau

Looker

Funnel.io

Excel

SQL

Job description

Razorfish in the United States is seeking a highly analytical Senior Analyst to support media analytics and measurement across campaigns. This role transforms data into clear, actionable insights that inform campaign optimization and future planning, partnering with media, strategy, and analytics teams to ensure data accuracy and decision-ready outputs.

You will build dashboards, translate findings into recommendations, support measurement frameworks, and contribute to storytelling with data.