Senior Analyst, Commerce Media - Retail & Amazon

Publicis Groupe; Chicago (IL); On-site; USD 66,000 - 91,000; Full time

Job summary

Digitas is seeking a Sr Analyst to win client hearts and drive performance, leveraging Amazon-specific experience to manage campaigns for a major brand. You will guide Analysts, build client decks, and help optimize digital media across retailers and platforms.

You’ll work with the Omni/Shopper team to report results, foster relationships, and deploy data-driven strategies while maintaining a proactive, solutions-focused approach.

Qualifications

• 2 to 4 years of retail media experience (retail search experience preferred), 1+ years of SEM/e-Commerce/Shopper Marketing experience
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process
• Keen attention to detail and an analytical approach to achieving objectives
• An understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
• Solid quantitative and research skills, and proven data interpretation capability
• Fluency with Microsoft Office (Word, PowerPoint, Excel)
• Excellent client presence and ability to lead discussions with internal and external leadership
• Strong ability to understand client objectives and how they translate into search and media strategies
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• Willingness to travel as needed – you’re open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus

Responsibilities

• Contributing as a primary contact for day-to-day clients
• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
• Assisting in the development of program strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy) and overseeing the translation of these strategies into final media recommendations
• Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
• In-platform campaign setup and supporting the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization
• Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
• Ensuring that media deliverables meet and align with client goals and objectives
• Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations
• Providing creative solutions to client challenges
• Direct oversight of Analysts and supporting their growth and professional development
• Understanding big picture implications and how insights can be applied in other programs and environments
• Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
• Developing and maintaining quality control procedures for campaign implementations
• Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Adopting established account management standards and program management best practices
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Active knowledge sharing with capability and broader agency
• Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
• Be strategic partner to any off-shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities
• Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
• Keep up to date on industry trends and send highlights to greater team when applicable
• Handle ad-hoc reporting requests as they come through

Skills

Retail media

SEM experience

Analytics

Communication

Tools

Criteo

Amazon

Walmart

Kroger

Target

Job description

Digitas is seeking a Sr Analyst to win client hearts and drive performance, leveraging Amazon-specific experience to manage campaigns for a major brand. You will guide Analysts, build client decks, and help optimize digital media across retailers and platforms.

You’ll work with the Omni/Shopper team to report results, foster relationships, and deploy data-driven strategies while maintaining a proactive, solutions-focused approach.