Senior Amazon Retail Media Strategist

24 Seven Talent; California; On-site; USD 90,000 - 130,000; Full time

Job summary

24 Seven Talent is seeking a Senior Paid Media Strategist to lead retail media strategy across ecommerce platforms, with a strong focus on the Amazon retail media ecosystem. The ideal candidate will translate data into actionable insights, optimize investments against business goals, and collaborate with agencies, Sales, Creative, and senior leadership.

The role requires deep hands-on Amazon Ads experience, the ability to drive sales velocity, and a track record of retail growth within a CPG

Qualifications

• 4+ years of experience in retail media, paid media, or performance marketing within a CPG company or agency environment.
• Hands-on experience managing Amazon Ads is required.
• Experience driving sales velocity, household penetration, and retail growth.

Responsibilities

• Own retail media strategy and optimization with a heavy emphasis on Amazon Ads.
• Partner with external media agency to drive strategy, execution, optimization, and accountability.
• Analyze campaign and retail performance to uncover insights and recommend shifts in strategy.
• Pull, analyze, and report on performance data across retail media platforms.
• Monitor metrics including ROAS, NTB%, TACOS, CVR, sales velocity and retail growth.
• Support budget planning, forecasting, and investment recommendations.
• Collaborate with Sales, Creative, and cross-functional teams to develop assets to increase engagement and sales.
• Present performance insights and strategic recommendations to senior leadership.

Skills

Retail media strategy

Amazon Ads

Budget forecasting

Agency collaboration

Performance analysis

Cross-functional collaboration

Tools

Amazon Ads platform

Walmart Connect

Target Roundel

Instacart

Job description

24 Seven Talent is seeking a Senior Paid Media Strategist to lead retail media strategy across ecommerce platforms, with a strong focus on the Amazon retail media ecosystem. The ideal candidate will translate data into actionable insights, optimize investments against business goals, and collaborate with agencies, Sales, Creative, and senior leadership.

The role requires deep hands-on Amazon Ads experience, the ability to drive sales velocity, and a track record of retail growth within a CPG