Commerce Media Manager: Amazon & Retail Search Lead

Publicis Groupe; New York (NY); On-site; USD 81,000 - 117,000; Full time

Benefits offered by this job

medical coverage

dental

vision

disability

401K

parental and family care leave

tuition reimbursement

flexible time off

Job summary

Publicis Groupe, New York, is seeking a Manager—Commerce Media to lead performance-driven shopper and digital media initiatives for major brands. You will guide a team within the Digitas Search and Prevision capability, set metrics, report results, and manage client and vendor relationships across Amazon, Walmart, and other retailers.

The ideal candidate has 5–7 years in digital media, strong SEM/e-commerce experience, and hands-on skills in strategy, testing, and optimization. Travel as needed.

Qualifications

• A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM/e-Commerce/Shopper Marketing experience
• Prior experience managing direct report(s) preferred
• Strong familiarity with the digital environment and media planning and buying process across multi-channel platforms
• Keen attention to detail and analytical approach to achieving objectives
• Fluency with Microsoft Office (Word, PowerPoint, Excel)
• Excellent client presence and ability to lead discussions with internal and external leadership
• Willingness to travel as needed
• Familiarity with prompt-based interaction and generative AI tools is a plus

Responsibilities

• Serve as primary contact for day-to-day clients
• Spearhead development of display strategies and analyses for clients (keyword recommendation, day-parting, timing/scheduling)
• Oversee Sr Analysts and Analysts for daily search campaign monitoring, optimization, reporting and testing
• Establish and drive paid shopper marketing best practices across tactics and activations
• Maintain quality assurance and accountability for campaigns and executions
• Write and deliver media strategies and translate into final media recommendations
• Lead retailer and vendor RFPs with attention to targeting strategy
• Oversee performance forecasts and budget allocations with data-based rationale
• Prioritize teamwork and delegate responsibilities
• Provide creative solutions to client challenges
• Lead client-facing recaps
• Explain attribution model across retail search partners
• Foster relationships with internal and external teams
• Develop and maintain quality control procedures for campaigns
• Communicate value proposition, technology, and processes for agency growth
• Adopt account management standards and program management best practices
• Participate in knowledge-sharing sessions
• Contribute to Commerce COE and best practices

Skills

SEM/e-Commerce/Shopper Marketing

Direct reports management

Analytical mindset

Client-facing

Communication

Education

Bachelor's degree

Tools

Edge

Gradient

PriceSpider

Content Analytics

Stackline

Feedvisor

Skai (Kenshoo)

Pacvue

Job description

Publicis Groupe, New York, is seeking a Manager—Commerce Media to lead performance-driven shopper and digital media initiatives for major brands. You will guide a team within the Digitas Search and Prevision capability, set metrics, report results, and manage client and vendor relationships across Amazon, Walmart, and other retailers.

The ideal candidate has 5–7 years in digital media, strong SEM/e-commerce experience, and hands-on skills in strategy, testing, and optimization. Travel as needed.