Senior Retail Media Analyst: Campaign Strategy & Optimization

Dentsu International Americas, LLC; Chicago (IL); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance (short and long)

401k

Flexible paid time off

15+ paid holidays per year

Paid sick leave

Paid parental leave

Job summary

Dentsu International Americas, LLC is seeking a Senior Associate to drive performance across Retail Media campaigns for major ecommerce brands. The role involves hands-on optimization, reporting, and collaboration with cross-functional client teams to meet KPIs and budgets.

You will manage budgets, build campaigns, and interpret data to deliver insights, while maintaining best practices and high-quality client service in a fast-paced environment.

Qualifications

• 2+ years digital performance marketing experience in ecommerce/retail search, paid search, PPC, paid social, programmatic, or related field or 3+ years managing large-scale, complex ecommerce campaigns.
• Experience managing budgets, meeting KPIs and informing KPI goals SaaS platform (i.e. PacVue, Skai, etc.) and bid management platform experience strongly preferred.
• Strong Excel skills and analytical mindset, with the ability to identify trends and insights through data analysis.
• Strong personal organizational, communication and prioritization skills with a strong attention to detail.
• Enthusiasm for performance marketing, new platforms and the exciting world of eCommerce and emerging platforms.

Responsibilities

• Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
• Plan and execute retail media campaigns, including account setup, campaign builds, daily optimization, bid strategy development and managed and budget pacing.
• Interpret performance reports to provide actionable insights and analysis.
• Ensure campaigns are run to agreed upon best practice guidelines.
• Assist and attend weekly calls and meetings.
• Collaborate across our client team and channels.

Skills

Digital marketing

Budget management

Campaign optimization

Excel

Data analysis

Communication

Tools

PacVue

Skai

Job description

Dentsu International Americas, LLC is seeking a Senior Associate to drive performance across Retail Media campaigns for major ecommerce brands. The role involves hands-on optimization, reporting, and collaboration with cross-functional client teams to meet KPIs and budgets.

You will manage budgets, build campaigns, and interpret data to deliver insights, while maintaining best practices and high-quality client service in a fast-paced environment.