Senior AI-Driven Marketing Strategy Consultant

Capgemini Invent; Burlington (VT); On-site; USD 100,000 - 160,000; Full time

Benefits offered by this job

PTO

Medical, dental, and vision coverage

Retirement savings plans

Life and disability insurance

Employee assistance programs

Job summary

Capgemini Invent’s frog unit seeks a Senior Consultant, Marketing Strategy & Transformation to help clients design and implement modern, data‑driven marketing organizations that accelerate growth.

You will lead workstreams, collaborate with strategy, data and technology teams, and apply AI‑enabled marketing use cases, including personalization and content decisioning. The role emphasizes collaboration across MarTech and governance disciplines to deliver integrated outcomes.

Qualifications

• 3–7 years of relevant experience in consulting, digital services, or industry roles.
• Experience in marketing strategy, marketing transformation, or customer engagement—ideally within a consulting environment.
• Proven ability to lead workstreams and deliver engagements independently, end‑to‑end.
• Strong expertise in marketing operating model design and implementation.
• Understanding of modern marketing ecosystems, including MarTech platforms (Salesforce, Adobe).
• Bachelor’s degree required; advanced degree (MBA preferred).

Responsibilities

• Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components.
• Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working.
• Develop components of data‑driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement.
• Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members.
• Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI‑enabled marketing use cases in collaboration with data and technology teams.
• Collaborate with cross‑functional teams and support client deliverables, proposals, and presentations to ensure high‑quality outcomes.

Skills

AI literacy

Marketing strategy

Marketing transformation

Cross-functional collaboration

Executive communication

Education

Bachelor’s degree

MBA preferred

Tools

Salesforce

Adobe

Job description

Capgemini Invent’s frog unit seeks a Senior Consultant, Marketing Strategy & Transformation to help clients design and implement modern, data‑driven marketing organizations that accelerate growth.

You will lead workstreams, collaborate with strategy, data and technology teams, and apply AI‑enabled marketing use cases, including personalization and content decisioning. The role emphasizes collaboration across MarTech and governance disciplines to deliver integrated outcomes.