AI-Driven Marketing Transformation Consultant

Capgemini Invent; Atlanta (GA); On-site; USD 113,000 - 213,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) retirement savings plans

Life and disability insurance

Employee assistance programs

Job summary

Capgemini Invent in the United States is seeking a Marketing Strategy & Transformation practitioner within frog's CX Transformation practice to help clients modernize how they go to market through marketing operating models, customer engagement strategies, CRM, MarTech, personalization, and omnichannel transformation.

You will work across strategy, data, technology, and design to implement AI-enabled marketing use cases, translate challenges into actionable insights, and contribute to proposals,

Qualifications

• 3-7 years in consulting, digital services, marketing strategy, customer engagement, or transformation.
• Experience in marketing transformation, operating models, CRM, or customer engagement.
• Experience leading workstreams and delivering project components independently.

Responsibilities

• Support marketing strategy and transformation engagements.
• Design marketing operating models, governance, processes, and ways of working.
• Develop segmentation, targeting, personalization, lifecycle, and omnichannel strategies.
• Translate client challenges into structured analyses and practical recommendations.
• Support CRM and MarTech initiatives involving Salesforce, Adobe, or related platforms.
• Collaborate across strategy, data, technology, and customer experience teams.
• Apply AI‑enabled marketing use cases to personalization, content, and decisioning.
• Contribute to proposals, presentations, and practice development.

Skills

AI literacy

Marketing strategy

Transformation

CRM knowledge

Stakeholder management

Executive communication

Cross-functional collaboration

Education

Bachelor's degree

Advanced degree preferred

Tools

Salesforce

Adobe

Job description

Capgemini Invent in the United States is seeking a Marketing Strategy & Transformation practitioner within frog's CX Transformation practice to help clients modernize how they go to market through marketing operating models, customer engagement strategies, CRM, MarTech, personalization, and omnichannel transformation.

You will work across strategy, data, technology, and design to implement AI-enabled marketing use cases, translate challenges into actionable insights, and contribute to proposals,