AI-Driven Marketing Transformation Lead

Capgemini Invent; Chicago (IL); On-site; USD 100,000 - 160,000; Full time

Benefits offered by this job

Paid time off

Health insurance

Retirement plans

Life insurance

Employee assistance

Job summary

Capgemini Invent's frog studio seeks a Senior Consultant, Marketing Strategy & Transformation to help clients design and implement modern, data‑driven marketing organizations built for growth. You will lead workstreams within large transformation programs and partner with strategy, data, and technology teams to deliver integrated marketing operating models, activation, and execution.

The role requires 3–7 years of consulting experience, deep MarTech knowledge, and a track record of delivering

Qualifications

• 3-7 years of relevant experience in consulting, digital services, or industry roles
• Experience in marketing strategy, marketing transformation, or customer engagement—ideally within a consulting environment
• Proven ability to lead workstreams and deliver engagements independently, end‑to‑end
• Strong expertise in marketing operating model design and implementation
• Understanding of modern marketing ecosystems, including MarTech platforms (Salesforce, Adobe), Customer data, segmentation, and personalization, and omnichannel engagement
• Experience working across strategy, data, and technology teams
• Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management
• Experience managing and developing team members
• Bachelor’s degree required; MBA preferred

Responsibilities

• Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components
• Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working
• Develop components of data‑driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement
• Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members
• Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI‑enabled marketing use cases in collaboration with data and technology teams
• Collaborate with cross‑functional teams and support client deliverables, proposals, and presentations to ensure high‑quality outcomes

Skills

AI literacy

Marketing strategy

Transformation

Stakeholder management

Leadership

Problem solving

Executive communication

Team development

Education

Bachelor's degree

MBA preferred

Tools

Salesforce

Adobe

Job description

Capgemini Invent's frog studio seeks a Senior Consultant, Marketing Strategy & Transformation to help clients design and implement modern, data‑driven marketing organizations built for growth. You will lead workstreams within large transformation programs and partner with strategy, data, and technology teams to deliver integrated marketing operating models, activation, and execution.

The role requires 3–7 years of consulting experience, deep MarTech knowledge, and a track record of delivering