AI-Driven Marketing Strategy & Transformation Consultant

Capgemini

Irving (NY)

On-site

USD 113,000 - 213,000

Full time

4 days ago

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Benefits offered by this job

Paid time off

Medical, dental, vision

401(k) retirement plan

Job summary

Capgemini Invent frog is seeking a Marketing Strategy & Transformation practitioner to help clients modernize go-to-market models, customer engagement, and omnichannel transformation. You will design operating models, segmentation, and AI-driven personalization while collaborating across strategy, data, technology, and design teams.

Experience with CRM/MarTech platforms (Salesforce, Adobe) and strong communication skills are essential.

Qualifications

3–7 years in consulting, digital services, marketing strategy, customer engagement, or transformation.
Experience in marketing transformation, operating models, CRM, or customer engagement.
Strong problem solving, executive communication, and stakeholder management skills.
Experience working across strategy, data, technology, and design teams.

Responsibilities

Support marketing strategy and transformation engagements.
Design marketing operating models, governance, processes, and ways of working.
Develop segmentation, targeting, personalization, lifecycle, and omnichannel strategies.
Translate client challenges into structured analyses and practical recommendations.
Support CRM and MarTech initiatives involving Salesforce, Adobe, or related platforms.
Collaborate across strategy, data, technology, and customer experience teams.
Apply AI-enabled marketing use cases to personalization, content, and decisioning.