Marketing Strategy & Transformation Lead - AI-Driven Growth

Idean UK; Atlanta (GA); Hybrid; USD 136,000 - 266,000; Full time

Benefits offered by this job

PTO and paid holidays

Health, dental, vision benefits

401(k) / RRSP

Job summary

Capgemini Invent’s frog division seeks a Senior Manager, Marketing Strategy & Transformation to help clients design and implement modern, data-driven marketing organizations. You will drive marketing operating model design, activation, and execution, partnering across strategy, data, and technology to deliver integrated outcomes.

You will lead workstreams, mentor teams, and contribute to proposals and client presentations, with a focus on growth and client success.

Qualifications

• Strong AI literacy and understanding of AI applications in enterprise transformation.
• Blend of consulting, marketing strategy, and transformation expertise with leadership experience.

Responsibilities

• Lead marketing transformation engagements and design effective marketing operating models.
• Develop data-driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement.
• Support MarTech strategy and enablement (Salesforce, Adobe).
• Define and implement AI-enabled marketing use cases with cross-functional teams.
• Manage senior client relationships and deliver through cross-functional teams.

Skills

AI literacy

Marketing strategy

Marketing transformation

Team leadership

Stakeholder management

Executive communication

Education

Bachelor’s degree

MBA preferred

Tools

Salesforce

Adobe

Job description

Capgemini Invent’s frog division seeks a Senior Manager, Marketing Strategy & Transformation to help clients design and implement modern, data-driven marketing organizations. You will drive marketing operating model design, activation, and execution, partnering across strategy, data, and technology to deliver integrated outcomes.

You will lead workstreams, mentor teams, and contribute to proposals and client presentations, with a focus on growth and client success.