Senior AI-Driven Marketing Transformation Consultant

Capgemini Invent; San Francisco (CA); Hybrid; USD 113,000 - 213,000; Full time

Benefits offered by this job

Paid time off

Medical, dental, and vision coverage

401(k) retirement savings

Job summary

Capgemini Invent’s frog studio in San Francisco seeks a Marketing Strategy & Transformation practitioner to help clients modernize go-to-market models, CRM, and omnichannel programs using AI-enabled approaches.

You’ll collaborate across strategy, data, technology, and design teams, lead workstreams, and translate complex challenges into practical recommendations while contributing to proposals and practice development.

Qualifications

• 3-7 years in consulting, digital services, marketing strategy, customer engagement, or transformation.
• Experience in marketing transformation, operating models, CRM, or customer engagement.
• Leading workstreams and delivering project components independently.
• Knowledge of customer data, segmentation, personalization, omnichannel engagement, and campaign execution.
• Familiarity with Salesforce, Adobe, or related MarTech platforms.
• Strong problem solving, executive communication, and stakeholder management.
• Experience across strategy, data, technology, and design teams.

Responsibilities

• Support marketing strategy and transformation engagements.
• Design marketing operating models, governance, processes, and ways of working.
• Develop segmentation, targeting, personalization, lifecycle, and omnichannel strategies.
• Translate client challenges into structured analyses and practical recommendations.
• Support CRM and MarTech initiatives involving Salesforce, Adobe, or related platforms.
• Collaborate across strategy, data, technology, and customer experience teams.
• Apply AI-enabled marketing use cases to personalization, content, and decisioning.
• Contribute to proposals, presentations, and practice development.

Skills

AI literacy

Marketing strategy

CRM

Omnichannel

Executive communication

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree

Advanced degree preferred

Tools

Salesforce

Adobe

Job description

Capgemini Invent’s frog studio in San Francisco seeks a Marketing Strategy & Transformation practitioner to help clients modernize go-to-market models, CRM, and omnichannel programs using AI-enabled approaches.

You’ll collaborate across strategy, data, technology, and design teams, lead workstreams, and translate complex challenges into practical recommendations while contributing to proposals and practice development.